Challenge
Sixpence was born 5 years ago, out of the desire to create a more sustainable way for brides to find their dream dress. Sixpence Bridal, a bridal boutique in Canada, faced a challenge in generating leads for their custom wedding gown services, particularly in the niche of eco-friendly and sustainable bridal wear.
Sixpence was born 5 years ago, out of the desire to create a more sustainable way for brides to find their dream dress. Sixpence Bridal, a bridal boutique in Canada, faced a challenge in generating leads for their custom wedding gown services, particularly in the niche of eco-friendly and sustainable bridal wear.
Solution
To address this challenge, Sixpence Bridal implemented a targeted content marketing strategy, creating engaging blog posts and social media content highlighting their commitment to eco-friendly practices. They collaborated with influencers in the sustainable fashion space to reach a wider audience.
To address this challenge, Sixpence Bridal implemented a targeted content marketing strategy, creating engaging blog posts and social media content highlighting their commitment to eco-friendly practices. They collaborated with influencers in the sustainable fashion space to reach a wider audience.
Results
The strategy led to a 30% increase in website traffic and a 25% rise in leads specifically interested in their sustainable bridal services. Sixpence Bridal established itself as a go-to destination for environmentally conscious brides, boosting both brand recognition and revenue in the Canadian bridal market.
The strategy led to a 30% increase in website traffic and a 25% rise in leads specifically interested in their sustainable bridal services. Sixpence Bridal established itself as a go-to destination for environmentally conscious brides, boosting both brand recognition and revenue in the Canadian bridal market.