OddsNow: Building a Modern, Scalable Betting Insights Platform

Legacy architecture could not keep up with growing traffic demands.

Over 1,500 articles were stored in a dated database structure and needed migration.

Poor performance and slow publishing workflows hampered content velocity.

SEO equity risk due to the old URL structure and missing redirects.

Modern Next.js Frontend : Next.js rebuild delivers faster loads, better SEO, and seamless UX.

Scalable Sanity CMS : Automated migration of 1,500+ articles to Sanity CMS.

SEO Safe Migration : Redirects and URL optimization protected search rankings.

Global Performance Optimization : CDN and static regeneration sped up global delivery.

Refreshed UI and Accessibility : Mobile-first layout, better navigation, and accessible design.

The platform now supports scaling traffic reliably with modern architecture.

Publishing workflows became faster and more adaptable.

Enhanced user experience through better performance.

SEO value preserved thanks to the full redirect strategy and migration planning.