Marketing Intelligence Solution for a Biopharma Firm

The client needed a one-stop solution to efficiently process and analyze vast amounts of biopharma data. They required a system that could provide clear, actionable insights across different domains like BioProcessing, Cell and Gene Therapy, Manufacturing, and CMO. Ensuring data integrity and creating user-friendly, dynamic dashboards were crucial for their decision-making processes.

We developed a Power BI solution tailored to the client’s needs, featuring trackers for Cell and Gene Therapy, Pipeline, CMO, Manufacturing, and BioProcessing. We used Power BI, SharePoint, and DAX for data integration and dynamic visuals.

Our solution provided significant benefits to the client, including: - Discovery of growth opportunities within the biopharma segment - Easy tracking of facility-wise information for various products and development phases - Enhanced competitive analysis and intelligence for companies - Improved data analysis and interpretation - Visual representation of trends and patterns through charts and tables - Ability to filter and display data based on selected criteria