Jun 13, 2023
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Retail CRM and Campaign Management System

Retail CRM and Campaign Management System

4-6 months
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Service categories
Service Lines
Software Development
Domain focus
Programming language
Software Development
Business Software
Enterprise Software


Certain clients of this company run local and eCommerce retail businesses and were looking for a platform to know their customers better and optimize product promotions across various channels. Hence there was a need to create a marketing automation/campaign management software based on an existing, standardized back end (database + ETL), that the company had built. At the same time, the system should have had rich yet user-friendly graphics and a responsive design concept.


Objective: Design and Development of a web-based CRM Targeting System for marketing campaign management and exist as a part of the entire CRM platform of the customer. - CRM is implemented based on the SaaS model. It is a web-based system supporting responsive design concepts. - The system facilitates the user to define and run a campaign after combining target groups, shop groups, and user groups together with targeting, channels, service providers, timings, and export definitions. - It is a multi-tenant and multi-lingual web application built on robust architecture. - It has Meta driven GUI. Admin has full control over UI for showing tenant-specific attributes on screen.


- The company became the front runner in Europe to launch a unique CRM platform for their retail customers. - Easy to manage and enhance the system which acts as complementary to the client’s existing CRM - The new system helped companies to create & monitor customized campaigns and hence could map customer behavior patterns as well as design the marketing strategy accordingly.