Spiral Mantra Pvt Ltd.
Apr 23, 2026
No image
A Global Media Transformation from BI Bottlenecks to Scalable Insights
Completed

A Global Media Transformation from BI Bottlenecks to Scalable Insights

$5,000+
7-12 months
Australia
2-5
Service categories
Service Lines
Big Data
Domain focus
Media & Entertainment

Challenge

  • Managing Rapidly Growing Datasets: The company had to deal with data coming in from many different places at an ever-increasing rate, which put a lot of stress on the current infrastructure. 
  • DOMO's Scalability Problems: The current DOMO solution had performance problems that made it hard to scale and meet business needs. 
  • Slow Data Retrieval: With cloud-based processing in DOMO, data queries took a long time and decision-making was less efficient. 
  • Need for Large-Scale Migration: More than 150 dashboards had to be moved from DOMO to Tableau without affecting business as usual. 
  • Complex Dashboard Adaptation: The designs and calculations on DOMO dashboards were very complicated, so they had to be carefully changed to work in Tableau. 

Solution

  • Phased Migration Strategy: We used a step-by-step plan for migration, with five teams working together to make sure everything went smoothly. 
  • Using Tableau for Scalability: We switched to Tableau because it can handle and show large datasets quickly and easily. 
  • Centralized Data Warehouse with Snowflake: We combined more than 550 different datasets into Snowflake, which gives us one reliable source of truth for analytics. 
  • Optimized Tableau Dashboard Design: Redesigned and improved dashboards and calculations in Tableau to get the same results as DOMO while making them work better. 
  • Strategic Deployment Approach: For smaller datasets, we used incremental refresh to speed up load times, and for larger datasets, we used live connections to keep insights up to date. 

Results

  • Big Drop in Computing Time: By using incremental refresh for smaller datasets, we were able to cut overall computing time by 80%. 
  • Faster Query Processing: We cut the time it took to process queries by 60%, which made it easier to get insights and made things run more smoothly. 
  • Better Dashboard Performance: Dashboard visual load times went up by 200–300%, which made the user experience smoother and decisions faster.