Jan 16, 2024
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Dentsu
Ongoing

Dentsu

$75,000+
more 1 year
United States
10+
view project
Service categories
Domain focus
Advertising & Marketing
Other

Challenge

Static Data Management: The company followed a manual workflow that depended heavily on the development team. Easy tasks were made complex, and the margin for error was high. Tons of Applications: The applications stacks were more than just a handful. Managing content for each application, independently, was difficult and impractical. Non-Traditional CMS: The answer was not in traditional content management systems like WordPress. They didn’t allow the right amount of flexibility and had restricted UI to work on.

Solution

Understanding our client’s immediate demands, we developed a step-by-step solution. Via an open-source CMS platform - Strapi , we curated a centralized system to store and manage data across applications. Caching was also an issue to which we used Redis Cache to reduce the data latency of static data. A fallback solution was also delivered, rendering the entire ecosystem of the CMS system secure and fast-paced.

Results

The company required a streamlined content management system that reduced manual dependency and provided a robust storage system for static data. Finding a CMS solution that worked across all their applications was our primary concern.
The company required a streamlined content management system that reduced manual dependency and provided a robust storage system for static data. Finding a CMS solution that worked across all their applications was our primary concern.