Jul 31, 2024
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Service categories
Service Lines
Design
Domain focus
Travel & Hospitality
Subcategories
Design
User Experience
Challenge
In the highly competitive hospitality sector, leveraging modern technology to foster brand loyalty is imperative. Our client, a prominent hospitality name in the APAC region, sought to transform their customer engagement platform by developing a rewards and loyalty application with digital innovation to augment customer satisfaction and loyalty. This initiative entailed deploying scalable, intuitive applications integrated with data analytics to streamline relationship management and enable targeted marketing strategies, thereby boosting guest interaction. However, the client's reliance on outdated technological frameworks resulted in higher operational costs, limited control, and potential service disruptions, hindering their ability to offer a consistent brand experience.
In the highly competitive hospitality sector, leveraging modern technology to foster brand loyalty is imperative. Our client, a prominent hospitality name in the APAC region, sought to transform their customer engagement platform by developing a rewards and loyalty application with digital innovation to augment customer satisfaction and loyalty. This initiative entailed deploying scalable, intuitive applications integrated with data analytics to streamline relationship management and enable targeted marketing strategies, thereby boosting guest interaction. However, the client's reliance on outdated technological frameworks resulted in higher operational costs, limited control, and potential service disruptions, hindering their ability to offer a consistent brand experience.
Solution
Technology Architecture
Successive Digital developed an advanced architecture to ensure a scalable, secure, and efficient digital ecosystem. At the core of this architecture was Strapi headless CMS, providing a seamless content management experience. The team designed a robust application interface utilizing MySQL for database management, React, React Native for frontend development, and Node.js for backend services. Jenkins was employed to streamline build processes and code management, and Atlassian Bitbucket was used to automate the code repository and control version.
Technology Architecture
Successive Digital developed an advanced architecture to ensure a scalable, secure, and efficient digital ecosystem. At the core of this architecture was Strapi headless CMS, providing a seamless content management experience. The team designed a robust application interface utilizing MySQL for database management, React, React Native for frontend development, and Node.js for backend services. Jenkins was employed to streamline build processes and code management, and Atlassian Bitbucket was used to automate the code repository and control version.
Results
Providing Results That Exceeded The Client’s Expectations
Implemented an in-app customer feedback mechanism, automated member tier progression, and multilingual support to enhance user engagement and satisfaction.
Integrated with POS systems, enabled real-time data analytics, and utilized personalization algorithms to improve operational efficiency and tailor customer experiences.
Developed dynamic customer journey mapping automated email campaigns and ensured scalability for peak loads to support seamless and personalized interactions at all times.
Providing Results That Exceeded The Client’s Expectations
Implemented an in-app customer feedback mechanism, automated member tier progression, and multilingual support to enhance user engagement and satisfaction.
Integrated with POS systems, enabled real-time data analytics, and utilized personalization algorithms to improve operational efficiency and tailor customer experiences.
Developed dynamic customer journey mapping automated email campaigns and ensured scalability for peak loads to support seamless and personalized interactions at all times.