Mar 22, 2021
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Rivalfox: Marketing Tracking Tool Development

4-6 months
Germany, Berlin
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Service categories
Service type
Custom Software Development
Web Development
Domain focus
Advertising & Marketing
Solution type


The initial product's development was done by the client's in-house engineers. However, the project was highly complex and required a larger experienced team. The client felt the need for the additional technological expertise from SumatoSoft to master their product in full measure.


Following the Scrum methodology, we upgraded the application making the solution easily scalable. To improve the quality of reports, SumatoSoft team developed the analytics system which monitors the effectiveness of customers' marketing strategy. Finally, the system performance was optimized to increase the application's responsiveness, reduce the server load, and decrease server costs.


The client was able to reduce the maintenance costs for the tool. The implementation of feed search made possible to reduce the quantity of servers whIch led to the notable reduction of server costs. Plus, the development of new analytics and analytics reports functIonality helped to gain new clients.
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