May 22, 2023
No image
Ongoing
Email list cleaning services help a client boost its conversion rate by 40%
<$5,000
more 1 year
United States
10+
Service categories
Service Lines
Big Data
Domain focus
Other
Subcategories
Big Data
Data Mining
Challenge
Uncovering the root cause of declining sales & failed marketing efforts
The client, with a vast customer base of over 95,000 entries, was struggling with declining sales as their marketing efforts were falling flat. Challenges plaguing their marketing efforts included:
Uncovering the root cause of declining sales & failed marketing efforts
The client, with a vast customer base of over 95,000 entries, was struggling with declining sales as their marketing efforts were falling flat. Challenges plaguing their marketing efforts included:
Solution
Assisting the client with reliable data cleaning and email list cleanup services
Having understood the client's challenges, we provided the client with the following database cleansing solution:
-Database cleansing
-Data de-duplication
-Data appending
-Data validation & verification
-Email list cleanup
Assisting the client with reliable data cleaning and email list cleanup services
Having understood the client's challenges, we provided the client with the following database cleansing solution:
-Database cleansing
-Data de-duplication
-Data appending
-Data validation & verification
-Email list cleanup
Results
From declining sales to exponential growth
- Having an up-to-date and cleansed database enabled the client to witness a boost in response rate by 60% and sales by 40% from its email marketing campaign.
- Mapping the result obtained from analytics, the client saw a 48% reduction in marketing budget wastage due to undelivered emails and duplicate mail deliveries.
- With accurate and up-to-date contact information, the client could engage with its customers more effectively, provide better customer service, and pitch new products or offers, resulting in increased customer satisfaction and engagement.
- By cleaning and appending the database, the client was able to identify opportunities to upsell and cross-sell to its existing customers.
From declining sales to exponential growth
- Having an up-to-date and cleansed database enabled the client to witness a boost in response rate by 60% and sales by 40% from its email marketing campaign.
- Mapping the result obtained from analytics, the client saw a 48% reduction in marketing budget wastage due to undelivered emails and duplicate mail deliveries.
- With accurate and up-to-date contact information, the client could engage with its customers more effectively, provide better customer service, and pitch new products or offers, resulting in increased customer satisfaction and engagement.
- By cleaning and appending the database, the client was able to identify opportunities to upsell and cross-sell to its existing customers.