Jun 13, 2023
No image
Completed
Drools
$25,000+
7-12 months
India
6-9
Service categories
Service Lines
Mobile Development
Domain focus
Commerce
Consumer Products & Services
Subcategories
Mobile Development
Android
Cross-platform
iPad
iOS
Challenge
Drools, India's largest pet food brand, faced the challenge of entering a market dominated by Pedigree, a well-established competitor. To achieve rapid growth and establish its brand, Drools recognized the need for unique strategies that leveraged technology. Drools needed to find an innovative way to gather customer details to personalize their marketing approach and scale their brand effectively.
Drools, India's largest pet food brand, faced the challenge of entering a market dominated by Pedigree, a well-established competitor. To achieve rapid growth and establish its brand, Drools recognized the need for unique strategies that leveraged technology. Drools needed to find an innovative way to gather customer details to personalize their marketing approach and scale their brand effectively.
Solution
Drools and Tailwebs designed a customer loyalty program that offered exclusive benefits to registered customers, such as personalised discounts, product recommendations, and special promotions. They leveraged advanced technology to capture customer data through a user-friendly online platform and mobile application. By analysing customer preferences and purchase history, the company was able to provide tailored discounts, enhancing the customer experience and fostering loyalty. Tailwebs worked on creating an application that helped execute the ideated strategy and bring it to fruition. Additionally, the team worked closely with creating, enhancing and executing.
Drools and Tailwebs designed a customer loyalty program that offered exclusive benefits to registered customers, such as personalised discounts, product recommendations, and special promotions. They leveraged advanced technology to capture customer data through a user-friendly online platform and mobile application. By analysing customer preferences and purchase history, the company was able to provide tailored discounts, enhancing the customer experience and fostering loyalty. Tailwebs worked on creating an application that helped execute the ideated strategy and bring it to fruition. Additionally, the team worked closely with creating, enhancing and executing.
Results
During the beta deployment, Drools witnessed a significant 2x increase in repeat customers, indicating the effectiveness of the loyalty program in driving customer retention. The loyalty program allowed Drools to gather crucial customer information, enabling targeted marketing campaigns and improved customer experiences. Drools' and Tailwebs’ strategic approach to technology integration and the implementation of a customer loyalty program proved to be a game-changer in their journey to establish their brand presence and compete with Pedigree.
During the beta deployment, Drools witnessed a significant 2x increase in repeat customers, indicating the effectiveness of the loyalty program in driving customer retention. The loyalty program allowed Drools to gather crucial customer information, enabling targeted marketing campaigns and improved customer experiences. Drools' and Tailwebs’ strategic approach to technology integration and the implementation of a customer loyalty program proved to be a game-changer in their journey to establish their brand presence and compete with Pedigree.