Jun 22, 2023
No image
Completed
GroupBid
$5,000+
7-12 months
India
2-5
Service categories
Service Lines
Design
Domain focus
Banking & Financial Services
Subcategories
Design
Logo Design
Challenge
GroupBid, a revolutionary logistic booking platform for bulk bookings, sought to streamline the logistics industry by simplifying the booking process. Tailwebs, renowned for its expertise in brand development, was entrusted with conducting competitive research and creating a brand identity that embodied GroupBid's vision.
GroupBid faced stiff competition in the logistics industry, necessitating a thorough understanding of the market and its key players to differentiate itself effectively. As a new entrant, GroupBid needed a brand identity that would project trustworthiness and professionalism to attract potential investors and customers.
GroupBid, a revolutionary logistic booking platform for bulk bookings, sought to streamline the logistics industry by simplifying the booking process. Tailwebs, renowned for its expertise in brand development, was entrusted with conducting competitive research and creating a brand identity that embodied GroupBid's vision.
GroupBid faced stiff competition in the logistics industry, necessitating a thorough understanding of the market and its key players to differentiate itself effectively. As a new entrant, GroupBid needed a brand identity that would project trustworthiness and professionalism to attract potential investors and customers.
Solution
Tailwebs conducted extensive competitive research to gain insights into the logistics industry, identify market trends, and understand the positioning of existing players. Tailwebs created a modern and professional logo that captured the essence of GroupBid's innovative approach while exuding trust and credibility. The logo incorporated clean lines, contemporary typography, and harmonious colour choices, establishing a visual identity that resonated with the brand's target audience. In addition to the logo, Tailwebs developed a comprehensive set of brand elements, including colour palettes, typography guidelines, and visual styles.
Tailwebs conducted extensive competitive research to gain insights into the logistics industry, identify market trends, and understand the positioning of existing players. Tailwebs created a modern and professional logo that captured the essence of GroupBid's innovative approach while exuding trust and credibility. The logo incorporated clean lines, contemporary typography, and harmonious colour choices, establishing a visual identity that resonated with the brand's target audience. In addition to the logo, Tailwebs developed a comprehensive set of brand elements, including colour palettes, typography guidelines, and visual styles.
Results
These elements were carefully chosen to enhance the brand's identity, ensuring consistency across various marketing collateral and touchpoints. Tailwebs played a pivotal role in shaping GroupBid's brand identity by conducting competitive research and designing a modern and corporate logo.
These elements were carefully chosen to enhance the brand's identity, ensuring consistency across various marketing collateral and touchpoints. Tailwebs played a pivotal role in shaping GroupBid's brand identity by conducting competitive research and designing a modern and corporate logo.