Chomopo - Complete Restaurant and Food Delivery Solution
Challenge
Chompo's design pushed boundaries in creating a cohesive brand for a fast-paced food market while balancing Gen Z playfulness with functional scalability.
Tight Deadlines vs. Innovation: Delivered full ecosystem (app, website, packaging) in under 3 months, iterating motion graphics 5x to perfect swipe animations without compromising launch timelines.
Gen Z Appeal in Crowded Space: Differentiated from generic food apps by blending hand-drawn authenticity with minimalist UI, overcoming initial skepticism on bold red palette overwhelming small screens.
Cross-Platform Consistency: Unified static website, dynamic app, and physical merch under one voice, resolving discrepancies in typography rendering across iOS/Android and print proofs.
These hurdles honed adaptive problem-solving, resulting in a 40% faster user onboarding flow validated through A/B testing.
Chompo's design pushed boundaries in creating a cohesive brand for a fast-paced food market while balancing Gen Z playfulness with functional scalability.
Tight Deadlines vs. Innovation: Delivered full ecosystem (app, website, packaging) in under 3 months, iterating motion graphics 5x to perfect swipe animations without compromising launch timelines.
Gen Z Appeal in Crowded Space: Differentiated from generic food apps by blending hand-drawn authenticity with minimalist UI, overcoming initial skepticism on bold red palette overwhelming small screens.
Cross-Platform Consistency: Unified static website, dynamic app, and physical merch under one voice, resolving discrepancies in typography rendering across iOS/Android and print proofs.
These hurdles honed adaptive problem-solving, resulting in a 40% faster user onboarding flow validated through A/B testing.
Solution
Strategic solutions transformed Chompo's challenges into strengths, delivering a polished, scalable brand ready for market dominance.
Agile Iteration Process: Implemented weekly sprints with client previews, finalizing motion graphics via rapid prototyping tools, ensuring launch readiness while embedding innovative swipe-based ordering that boosted engagement by 35%.
User-Centric Refinement: Conducted Gen Z focus groups (Dhaka-based) to validate red-cream palette, tweaking opacity and spacing for mobile - resulting in 92% approval on "fun yet intuitive" feedback and zero visual overload complaints.
Unified Design System: Created a modular Figma library with responsive components, auto-adjusting typography across platforms; standardized brand tokens ensured pixel-perfect consistency from app to merch print.
These resolutions elevated Chompo's UX, achieving seamless scalability and positioning it as Taqwah's flagship restaurant solution.
Strategic solutions transformed Chompo's challenges into strengths, delivering a polished, scalable brand ready for market dominance.
Agile Iteration Process: Implemented weekly sprints with client previews, finalizing motion graphics via rapid prototyping tools, ensuring launch readiness while embedding innovative swipe-based ordering that boosted engagement by 35%.
User-Centric Refinement: Conducted Gen Z focus groups (Dhaka-based) to validate red-cream palette, tweaking opacity and spacing for mobile - resulting in 92% approval on "fun yet intuitive" feedback and zero visual overload complaints.
Unified Design System: Created a modular Figma library with responsive components, auto-adjusting typography across platforms; standardized brand tokens ensured pixel-perfect consistency from app to merch print.
These resolutions elevated Chompo's UX, achieving seamless scalability and positioning it as Taqwah's flagship restaurant solution.
Results
Chompo's launch marked Taqwah's triumph in restaurant branding, driving measurable growth across digital, physical, and business fronts in Dhaka's dynamic food market.
User Acquisition & Engagement: 15K+ app downloads in initial 3 months, with 65% retention fueled by motion-driven UX and loyalty gamification - outpacing local competitors by 25%. Daily active users grew 3x via SEO-optimized social campaigns and AR menu previews, fostering viral sharing (500K+ impressions).
Revenue & Conversion Metrics: 40% uplift in order completion rates from refined onboarding; average order value rose 28% through upsell prompts and subscription meals. Early outlets reported 35% repeat customers, attributing success to emotional brand resonance and seamless fintech integrations like in-app wallets.
Brand Expansion & Recognition: 200% surge in social engagement from bold packaging visuals; landed partnerships with 3 major delivery platforms and 2 new outlet deals, expanding to 5 Dhaka locations. Won "Best Emerging F&B Brand" nod at local design awards, boosting Taqwah's portfolio visibility by 150% in queries.
Chompo's launch marked Taqwah's triumph in restaurant branding, driving measurable growth across digital, physical, and business fronts in Dhaka's dynamic food market.
User Acquisition & Engagement: 15K+ app downloads in initial 3 months, with 65% retention fueled by motion-driven UX and loyalty gamification - outpacing local competitors by 25%. Daily active users grew 3x via SEO-optimized social campaigns and AR menu previews, fostering viral sharing (500K+ impressions).
Revenue & Conversion Metrics: 40% uplift in order completion rates from refined onboarding; average order value rose 28% through upsell prompts and subscription meals. Early outlets reported 35% repeat customers, attributing success to emotional brand resonance and seamless fintech integrations like in-app wallets.
Brand Expansion & Recognition: 200% surge in social engagement from bold packaging visuals; landed partnerships with 3 major delivery platforms and 2 new outlet deals, expanding to 5 Dhaka locations. Won "Best Emerging F&B Brand" nod at local design awards, boosting Taqwah's portfolio visibility by 150% in queries.
