How we helped Plannin achieve 70% revenue growth through social travel
Challenge
Plannin is a web portal and booking engine that integrates influencer-generated content with travel planning. Users can explore destinations through the eyes of their favorite influencers, accessing authentic reviews linked to specific hotels and locations. Funded by the CEO of Booking.com, Plannin enhances travel decision-making through trusted influencer insights.
Plannin is a web portal and booking engine that integrates influencer-generated content with travel planning. Users can explore destinations through the eyes of their favorite influencers, accessing authentic reviews linked to specific hotels and locations. Funded by the CEO of Booking.com, Plannin enhances travel decision-making through trusted influencer insights.
Solution
We created the MVP of the web portal from scratch. The goal was to launch the core version of the portal within a set timeframe, and after the successful release, we focused on expanding its functionalities. Our consultative approach and readiness to lead the entire project were key reasons for starting the collaboration. The client needed a partner to help build the solution from the ground up.
We created the MVP of the web portal from scratch. The goal was to launch the core version of the portal within a set timeframe, and after the successful release, we focused on expanding its functionalities. Our consultative approach and readiness to lead the entire project were key reasons for starting the collaboration. The client needed a partner to help build the solution from the ground up.
Results
We designed and developed a robust web platform that seamlessly integrates creators’ content. We emphasised delivering a seamless user experience and implemented an advanced algorithm for personalised content recommendations based on user behaviour and preferences. The backend enabled real-time access to travel data, enhancing both functionality and user engagement. To streamline the publishing process for creators, we integrated social media platforms like YouTube and Instagram for automatic content aggregation. Data security and privacy compliance were top priorities.
Since launch, Plannin has seen a 70% month-to-month revenue growth, with a 30% increase in bookings. Thanks to personalized content recommendations and social media integration, 38% of new users book their trips directly through the platform.
Read more at teacode.io/plannin
Looking ahead, we are committed to continuously improving Plannin’s capabilities and user experience.
We designed and developed a robust web platform that seamlessly integrates creators’ content. We emphasised delivering a seamless user experience and implemented an advanced algorithm for personalised content recommendations based on user behaviour and preferences. The backend enabled real-time access to travel data, enhancing both functionality and user engagement. To streamline the publishing process for creators, we integrated social media platforms like YouTube and Instagram for automatic content aggregation. Data security and privacy compliance were top priorities.
Since launch, Plannin has seen a 70% month-to-month revenue growth, with a 30% increase in bookings. Thanks to personalized content recommendations and social media integration, 38% of new users book their trips directly through the platform.
Read more at teacode.io/plannin
Looking ahead, we are committed to continuously improving Plannin’s capabilities and user experience.