Jun 23, 2023
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Service categories
Service Lines
Mobile Development
Domain focus
Advertising & Marketing
Banking & Financial Services
Challenge
Paymi is a Canadian company that launched a cash-back app in 2014. We aimed to redesign and improve the mobile app to gain more loyal users and increase the conversion rate. The main challenges were: a complete app redesign and redevelopment within a strict deadline of three weeks, an ultra-secure credit card integration as the app was based on Canadian bank account details, analytics setup as we needed to implement many analytics systems for internal Paymi marketing purposes (we needed to develop custom native apps in Kotlin and Swift to integrate them with the main app and then export the data to react native), optimisation as the app had been huge as it weighed around 100Mb (we’ve decreased the size to around 20Mb currently.
Paymi is a Canadian company that launched a cash-back app in 2014. We aimed to redesign and improve the mobile app to gain more loyal users and increase the conversion rate. The main challenges were: a complete app redesign and redevelopment within a strict deadline of three weeks, an ultra-secure credit card integration as the app was based on Canadian bank account details, analytics setup as we needed to implement many analytics systems for internal Paymi marketing purposes (we needed to develop custom native apps in Kotlin and Swift to integrate them with the main app and then export the data to react native), optimisation as the app had been huge as it weighed around 100Mb (we’ve decreased the size to around 20Mb currently.
Solution
Creating accounts, users provide Paymi with their full name, age, gender and location (and those willingly-provided data define offers people see). Creating such a profile with a credit card added is considered a conversion, and we had to make the conversion rate the highest possible (so we needed to implement an A/B testing tool - Google Firebase).
The mobile app was also where users could manage their email notifications preferences and turn them on/off.
To spread the news to the world, users can also invite their friends and family to the Paymi program (using their unique referral code) and receive a reward (a cash-back or a new offer).
Creating accounts, users provide Paymi with their full name, age, gender and location (and those willingly-provided data define offers people see). Creating such a profile with a credit card added is considered a conversion, and we had to make the conversion rate the highest possible (so we needed to implement an A/B testing tool - Google Firebase).
The mobile app was also where users could manage their email notifications preferences and turn them on/off.
To spread the news to the world, users can also invite their friends and family to the Paymi program (using their unique referral code) and receive a reward (a cash-back or a new offer).
Results
We started the cooperation with a strict-deadlined 3-week redesign, and then we were to maintain the app, fix issues and add new features. Now, we aim to improve performance, decrease the app size, and restructure the code.
We started the cooperation with a strict-deadlined 3-week redesign, and then we were to maintain the app, fix issues and add new features. Now, we aim to improve performance, decrease the app size, and restructure the code.