Mar 16, 2024
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Rodeo Appliance

Rodeo Appliance

2-3 months
United States, Beverly Hills, California
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Service categories
Service Lines
QA and Testing
Domain focus
Business Services
Programming language
CMS solutions
Digital Design
Graphic Design
User Experience
QA and Testing


Rodeo Appliance, a family-owned appliance repair service company based in Los Angeles, is renowned for its exceptional service of high-end brands like Viking, Miele, Thermador, and True. However, their digital identity was splintered across a collection of Weebly websites, which lacked a unified look and feel. They were directing paid advertisement traffic to a suite of disjointed websites, which not only led to inconsistent branding but also presented an operational burden of maintaining multiple sites. The fragmented online presence was failing to resonate with their upscale clientele and did not adequately showcase their service prowess.


We commenced the project by understanding their specific goals and vision for their digital presence. After careful deliberation, the decision was taken to consolidate the multiple websites into a single site, to provide a consistent brand experience while also reducing design and maintenance costs. The team incorporated ample imagery and dynamic elements into the new site, reflecting the vibrant, modern feel Rodeo Appliance wanted to project. In terms of branding, the use of sophisticated fonts, colors, and icons helped lend the site an elegant look. To cater to their specialist brand repairs, we included custom page templates for each brand, detailing specific appliance issues they address, thus demonstrating their expertise and unique service attributes.


The consolidation and redesign resulted in an elegant, modern, and cohesive website that embodied the essence of Rodeo Appliance. The new site not only offered a refined user experience but also optimized the company’s marketing efforts by enabling consistent branding across different campaigns. This transformation was crucial in aligning Rodeo Appliance’s online presence with their premium offerings. As a testament to the successful collaboration, Technology Aloha continues to provide ongoing website maintenance, hosting services, and helps in crafting additional landing pages as needed, ensuring Rodeo Appliance’s digital presence remains fresh, vibrant, and perfectly aligned with their premium service ethos.
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Rodeo Appliance
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Rodeo Appliance