Jul 15, 2022
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Ongoing
Analytics system for sales & marketing enablement
$75,000+
more 1 year
United States
10+
Service categories
Service Lines
Software Development
Domain focus
Advertising & Marketing
Challenge
The product needed a module for gathering, analyzing, and presenting data about the efficiency of sales campaigns.
The product needed a module for gathering, analyzing, and presenting data about the efficiency of sales campaigns.
Solution
Warming up clients’ interest in the product, adding more value and extending subscription packs are essential for retention of existing customers.
We built a handful of high-efficiency integrations of product analytics tools:
Tableau allows for extended personification of analytical data - know your customer by their company, title, location and track their flow.
Gainsight PX provides inputs directly from end-users. The interviews you can acquire through this tool help outline efficient and customized feature adoption strategies.
FullStory enables the recording of anonymized end-user flow to better understand their needs and identify the root causes of their behaviors.
Warming up clients’ interest in the product, adding more value and extending subscription packs are essential for retention of existing customers.
We built a handful of high-efficiency integrations of product analytics tools:
Tableau allows for extended personification of analytical data - know your customer by their company, title, location and track their flow.
Gainsight PX provides inputs directly from end-users. The interviews you can acquire through this tool help outline efficient and customized feature adoption strategies.
FullStory enables the recording of anonymized end-user flow to better understand their needs and identify the root causes of their behaviors.
Results
We slowed down client attrition and helped grow the platform’s client base. All the improvements led the product to acquisition at the beginning of 2021 by one of the leading players in sales enablement.
We slowed down client attrition and helped grow the platform’s client base. All the improvements led the product to acquisition at the beginning of 2021 by one of the leading players in sales enablement.