Aug 15, 2025
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CrossLi
Completed

CrossLi

$10,000+
7-12 months
United States, San Francisco, California.
10+
view project
Service categories
Service Lines
Blockchain
Software Development
Design
Ecommerce
Mobile Development
Domain focus
Business Services
Programming language
C/C++
HTML
JavaScript
Frameworks
Flask
CMS solutions
Blogger
Subcategories
Blockchain
Wallet Development

Challenge

CrossLi came to us with an ambitious vision, but their old web presence wasn’t equipped to scale with their product:

  • Generic Framework Limitations: Their previous website couldn’t keep up with the evolving performance and security needs of a finance-tech platform.
  • Poor Global Performance: Load times were lagging in international regions, critical for a company built around global financial reach.
  • Conversion Drop-Offs: The lack of clarity around CrossLi’s core offering confused users and low onboarding conversions.
  • Crypto-Fintech Trust Gap: Being in the crypto space, trust-building through UI/UX and transparent design was essential.
  • Limited SEO Visibility: The site structure lacked optimization for keywords and semantic indexing around cross-border payment services.

Solution

To bring CrossLi’s vision to life, we architected a Next. js-powered custom website, designed from the ground up to be fast, conversion-oriented, and crypto-compliant.

  • Next.js Custom Development: Delivered a high-performance site with server-side rendering, static generation, and API integrations optimized for fintech scale.
  • Global Speed Optimization: Implemented CDNs, caching layers, and image optimization for faster access across Europe, Asia, and the Americas.
  • UX-Centric Redesign: Built a conversion-focused journey with intuitive layouts, explainer sections, simplified CTAs, and visually digestible crypto–fiat processes.
  • SEO & Semantic Structuring: Developed the site with schema markup, keyword-rich URLs, and semantically meaningful content that search engines and AI love.
  • Trust Signals & Security UX: Incorporated industry-standard security badges, simple onboarding flows, and frictionless interaction design to increase user confidence.

Results

Since launch, the CrossLi platform has experienced a surge in both engagement and conversion potential:

  • Page Speed improved by 82% across all key geographies.
    User Engagement Up by 55%, driven by improved information clarity and user experience.
  • Boosted SEO Rankings for competitive keywords like crypto to fiat payments and cross-border money transfers.
  • Higher Trust Perception, supported by clean design, transparent content, and secure UI elements.
  • Business Inquiries Doubled within the first 30 days post-launch.