Feb 22, 2024
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AI-based Web Solution: X2 Sales Rise for Custom Sports Clubs

AI-based Web Solution: X2 Sales Rise for Custom Sports Clubs

2-3 months
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Service categories
Service Lines
Artificial Intelligence
Web Development
Domain focus
Travel & Hospitality
Programming language


Develop an AI-based product for analyzing golf players’ positions and strokes in order to design individually fitting golf clubs. The client was already using computer analysis software for analyzing the players’ movements and consistency of strokes and wanted to fully automate the process.


The team created an AI-powered solution capable of recognizing the golf club in a player’s hand and correctly estimating the angles of his joints (the posture). The solution is used for: 1) detection of player’s positions and golf club; 2) robust pose estimation; 3) collection, analysis and processing of advanced metrics.


The product was developed as an MVP. All the intended functionality operates with the help of computer vision and artificial intelligence technologies. Benefits for client: The client remained highly content with the quality and speed of the team’s work. By successfully implementing the technology into their sales process, the client doubled their sales.