May 11, 2023
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Completed
Ekstraklasa S.A. - WICKET - collect, store and manage fanbase data
$25,000+
4-6 months
Poland
6-9
Service categories
Service Lines
Software Development
Domain focus
Media & Entertainment
Subcategories
Software Development
Business Software
Challenge
Ekstraklasa S.A.'s next step after the implementation of a new website & mobile app connected with the CMS tool – UMPIRE – was to integrate their website, mobile app, OTT channel, and online games into one shared ecosystem. The purpose of the integration of services is to connect clients across all Ekstraklasa platforms and facilitate secure customer data gathering.
The introduction of WICKET is the second step in the ongoing digital transformation of this organisation. In the near future, Ekstraklasa S.A. aims to achieve the maximum degree of digital maturity in cooperation with TISA Group.
Ekstraklasa S.A.'s next step after the implementation of a new website & mobile app connected with the CMS tool – UMPIRE – was to integrate their website, mobile app, OTT channel, and online games into one shared ecosystem. The purpose of the integration of services is to connect clients across all Ekstraklasa platforms and facilitate secure customer data gathering.
The introduction of WICKET is the second step in the ongoing digital transformation of this organisation. In the near future, Ekstraklasa S.A. aims to achieve the maximum degree of digital maturity in cooperation with TISA Group.
Solution
WICKET is a powerful tool aiding sports organisations in collecting, storing, and managing fanbase data in one place. The adoption of WICKET's SSO (Single sign-on) solution enhances Ekstraklasa users' daily experience. SSO simplifies registration across Ekstraklasa features, ensuring secure login details throughout the ecosystem. WICKET maintains GDPR compliance, providing a consent panel for users to manage data sharing with Ekstraklasa. With WICKET's data gathering and management features, Ekstraklasa gains insights for strategic decision-making and personalised user marketing. Utilising WICKET, Ekstraklasa prepares customised mailings and communication, sending tailored messages to fans based on data, including club affiliation in conjunction with UMPIRE.
WICKET is a powerful tool aiding sports organisations in collecting, storing, and managing fanbase data in one place. The adoption of WICKET's SSO (Single sign-on) solution enhances Ekstraklasa users' daily experience. SSO simplifies registration across Ekstraklasa features, ensuring secure login details throughout the ecosystem. WICKET maintains GDPR compliance, providing a consent panel for users to manage data sharing with Ekstraklasa. With WICKET's data gathering and management features, Ekstraklasa gains insights for strategic decision-making and personalised user marketing. Utilising WICKET, Ekstraklasa prepares customised mailings and communication, sending tailored messages to fans based on data, including club affiliation in conjunction with UMPIRE.
Results
WICKET has been successfully implemented by Ekstraklasa S.A. and awaits for further development of its features. The new SSO solution facilitates the process of registration for their users. Gathering user data allows the top Polish football league to create a new fan engagement strategy with an enhanced digital fan experience.
WICKET has been successfully implemented by Ekstraklasa S.A. and awaits for further development of its features. The new SSO solution facilitates the process of registration for their users. Gathering user data allows the top Polish football league to create a new fan engagement strategy with an enhanced digital fan experience.
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