Transforming Real Estate Marketing: A Touchstone Infotech Success Story

Client Background

A well-established real estate agency was facing a challenge: despite their deep knowledge of the property market, they were struggling to consistently generate high-quality leads. Their traditional marketing approach was becoming less effective in an increasingly digital world, and their system for handling those leads was outdated and inefficient.

Objectives & Goals
Touchstone Infotech stepped in with a clear mission. The key goals were:

• Attract Qualified Leads: Reach prospective buyers and investors who are genuinely interested in real estate.
• Boost Website Traffic: Increase the number of visitors coming to the site, especially those likely to convert.
• Improve Lead Management: Implement a modern CRM to manage and follow up on leads efficiently.
• Grow Organic Reach: Use SEO strategies to boost long-term, sustainable interest in the agency’s offerings.

Who They Targeted

Touchstone’s strategy focused on several important audience segments:

First-time homebuyers young professionals and families just entering the property market
Real estate investors looking for lucrative opportunities
NRIs (Non-Resident Indians) interested in investing in properties back home
Tech-oriented millennials who prefer smart homes and digital-first services
Strategy & Execution
To transform their digital presence, Touchstone Infotech employed a multi-pronged marketing approach, combining paid ads, SEO, and lead management:

Pay-Per-Click Advertising

Google Ads: They used targeted ads to catch people actively searching for property solutions.
Instagram & Facebook Ads: These platforms helped reach a younger, visually driven audience and retarget them.

CRM Integration

Touchstone integrated a Customer Relationship Management system to distribute, track, and follow up on leads more systematically.

SEO (Search Engine Optimization)

By optimizing the website for relevant search terms, they improved the site's ability to show up in search results and attract organic traffic.

Social Media Management

Ongoing campaigns across Instagram and Facebook helped build brand awareness and engage potential buyers.

Web Design & Content

They also improved the client’s website design, making it user-friendly, faster, and conversion-optimized.

Results & Impact

Thanks to Touchstone Infotech’s efforts:

• The agency began generating higher-intent leads not just more leads, but better-quality ones.
• Website visits significantly increased, especially from potential property buyers and investors.
• The CRM enabled efficient follow-up, which reduced lead leakage and improved conversion chances.
• SEO improvements led to steady organic traffic growth, making the business less reliant on paid ads over time.

Conclusion
By combining paid advertising, SEO, a robust CRM system, and smart content strategies, Touchstone Infotech helped the real estate agency modernize its marketing, scale its lead generation, and make the most of digital channels. The transformation shows how the right mix of strategy and technology can turn marketing challenges into growth opportunities.