Local SEO & +46% CTR for UK E-Music WordPress Site
Challenge
The UK-based eCommerce site steinway.co.uk, selling electronic music instruments, needed to improve its visibility for both branded and non-branded queries. The site lacked strong local presence in Google Maps, had technical SEO issues, and needed a clear strategy to grow its authority and traffic in a competitive niche.
The UK-based eCommerce site steinway.co.uk, selling electronic music instruments, needed to improve its visibility for both branded and non-branded queries. The site lacked strong local presence in Google Maps, had technical SEO issues, and needed a clear strategy to grow its authority and traffic in a competitive niche.
Solution
We executed a multi-faceted SEO strategy that included:
A technical SEO audit with optimizations to HTML, page speed, and structured data
Strengthening Google My Business profiles for better local performance
Developing a content strategy to increase topical authority
Implementing on-page SEO enhancements across key pages
Growing the site's authority through off-page SEO and backlinking
We executed a multi-faceted SEO strategy that included:
A technical SEO audit with optimizations to HTML, page speed, and structured data
Strengthening Google My Business profiles for better local performance
Developing a content strategy to increase topical authority
Implementing on-page SEO enhancements across key pages
Growing the site's authority through off-page SEO and backlinking
Results
+25% year-over-year organic traffic growth
+46% increase in CTR for both branded and non-branded keywords
+16% improvement in average keyword rankings
Growing the site's authority through off-page SEO and backlinking
Noticeably stronger local visibility on Google Maps
+25% year-over-year organic traffic growth
+46% increase in CTR for both branded and non-branded keywords
+16% improvement in average keyword rankings
Growing the site's authority through off-page SEO and backlinking
Noticeably stronger local visibility on Google Maps