Dec 06, 2023
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Gentimedia: The Million-Download Audio Streaming Platform

Gentimedia: The Million-Download Audio Streaming Platform

2-3 months
South Africa
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Service categories
Service Lines
Mobile Development
Web Development
Domain focus
Media & Entertainment
Mobile Development


The challenge was to develop a platform that would resonate with the growing trend of audio storytelling in Africa. This platform aimed to connect storytellers from the continent with a wider audience, focusing on delivering content in voices and languages that reflected the diverse realities of its listeners. The task was compounded by the need to cater to an audience increasingly reliant on smartphones amidst their busy lifestyles. Successfully engaging this demographic required a strategic approach that embraced the nuances of African cultures and languages while leveraging modern technology to meet the needs of mobile users.


Genti Media addressed the challenges by launching a versatile mobile and web application, tailored to deliver a rich and immersive audio experience. The app, available on both iOS and Android platforms, featured an extensive library of over 5,000 hours of audio content in 13 different African languages. This vast collection encompassed various genres, including drama, romance, folktales, and religious messages, catering to a broad spectrum of cultural tastes and preferences. The app's design emphasized a user-friendly interface and experience, ensuring users could easily navigate and enjoy their audio content without hassle.


A year after its launch, Genti Audio achieved significant milestones. The platform reached over 10,000 users, drawn in by its diverse selection of African audio stories. This growth reflected the successful engagement of the target audience. Furthermore, the app became a critical avenue for emerging African artists to gain exposure and connect with a broader audience. The platform's dual revenue model through premium subscriptions and advertising integrations proved effective, offering artists tools for promotion and merchandising. Genti Audio's focus on quality content, user-friendly technology, and community building established it as a prominent player in African audio storytelling.