Dec 05, 2023
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Hero Motocorp
Completed

Hero Motocorp

$100,000+
7-12 months
India
10+
view project
Service categories
Service Lines
Web Development
Domain focus
Automotive
Programming language
JavaScript
PHP
Frameworks
Laravel

Challenge

The primary challenge in the "HERO" project was to create a robust sales lead management solution tailored for the internal sales workforce operating in rural areas. These areas often face connectivity issues, making it essential for the app to function effectively in offline mode. Additionally, there was a need to audit sold vehicles efficiently and capture new leads, all while managing a high volume of data and ensuring user-friendly operations for a diverse, multilingual sales team.

Solution

To tackle these challenges, the "HERO" app was developed with several key features. It was designed as a localized, multi-lingual solution to cater to the diverse linguistic needs of the sales team. The app included an efficient lead distribution system to ensure leads were allocated appropriately among the team. Automatic follow-up features were integrated to streamline the lead conversion process. The app also provided instant push notifications to keep the sales team updated in real-time. Importantly, the app was capable of handling up to 50,000 leads per month, ensuring scalability and efficiency. Moreover, its ability to run in offline mode ensured uninterrupted functionality in rural areas with connectivity challenges.

Results

The implementation of the HERO app significantly enhanced the sales team's efficiency and productivity. The app's localized, multilingual capabilities allowed for better communication and engagement with leads. The lead distribution system and automatic follow-up features streamlined the sales process, leading to higher conversion rates. Instant push notifications kept the team informed and responsive. The ability to handle a large volume of leads and operate in offline mode proved particularly beneficial in rural areas, ensuring continuous operation and data capture. Overall, the HERO app greatly improved the lead management process, contributing to increased sales and better tracking of sold vehicles.