Zenfolio: Driving Digital Transformation in Photography

Zenfolio, an established e-commerce platform, provides photographers with an all-in-one solution to create galleries, professional portfolios, websites, and build their photography businesses. However, with their client base growing, the company needed to scale to meet the demands of their users and improve the current technologies to offer a more advanced solution. Zenfolio identified the need to expand its services and develop new tools to meet the evolving demands of photographers. To achieve this they needed to extend their teams to tackle multiple projects at once.

The first team focused on enhancing the Flagship platform, implementing new features, and ensuring a seamless user experience to maintain revenue streams. PhotoBooker, a tool that would aid people in locating and hiring photographers for events, was also developed simultaneously, with a 12 tech professionals team, that developed PhotoBooker from scratch. Then, Truelogic took the lead in developing Zenfolio 2.0, the technologically advanced successor to their Flagship platform. With a dedicated team of 10 and a skilled Project Manager, Zenfolio 2.0 was also built from scratch

Truelogic’s staff augmentation and dedicated teams successfully played a crucial role in Zenfolio's platform expansion and development of new tools like PhotoBooker, and Zenfolio 2.0, both of which were developed from the ground up. The dedicated teams included a wide range of profiles, ensuring comprehensive support and expertise across the development lifecycle. Truelogic Software enabled Zenfolio to meet the evolving needs of photographers, improve their service offerings, and drive business growth at a speed that would not have been possible without the external extension of their in-house software development teams.