Apr 10, 2023
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Service categories
Service Lines
Design
Domain focus
Travel & Hospitality
Frameworks
React.js
Subcategories
Design
User Experience
Challenge
GrowPro was receiving thousands and thousands of visits daily, the proposed change was to overcome and achieve better results, which from the beginning, were already very good. Renovating sites that are not working is easy. Renovating successful sites is a big challenge.
GrowPro was receiving thousands and thousands of visits daily, the proposed change was to overcome and achieve better results, which from the beginning, were already very good. Renovating sites that are not working is easy. Renovating successful sites is a big challenge.
Solution
We implemented UX research methods to identify what issues they were having on the platform. We first conducted one-on-one interviews with platform users, stakeholders and travelers from around the world to understand in depth how GrowPro works, to understand what ailments were being experienced in the course purchase flow, and how to improve the platform experience.
We implemented UX research methods to identify what issues they were having on the platform. We first conducted one-on-one interviews with platform users, stakeholders and travelers from around the world to understand in depth how GrowPro works, to understand what ailments were being experienced in the course purchase flow, and how to improve the platform experience.
Results
Significant improvement was achieved in terms of usability and satisfaction of the new website.
We implemented significant improvements to the usability of the website, which has had a noticeable impact on user satisfaction and conversion rate. According to official metrics, we were able to greatly increase conversion, indicating that the changes we made had a positive impact on user interaction with the website. In addition, thanks to the usability tests we conducted, we found that users found it much easier and more pleasant to navigate the site.
Significant improvement was achieved in terms of usability and satisfaction of the new website.
We implemented significant improvements to the usability of the website, which has had a noticeable impact on user satisfaction and conversion rate. According to official metrics, we were able to greatly increase conversion, indicating that the changes we made had a positive impact on user interaction with the website. In addition, thanks to the usability tests we conducted, we found that users found it much easier and more pleasant to navigate the site.