Challenge
FaberSpa’s existing WordPress website was struggling to keep up with the demands of modern eCommerce. They faced multiple operational and technical roadblocks:
- Limited Platform Compatibility
Their systems were loosely integrated with WordPress and Shopify but lacked seamless data synchronization. - Single-Market Limitation
The website catered solely to the Italian market, making expansion to other regions inefficient and complex. - Difficult Content and Region Management
Handling multiple languages, currencies, and localized content from a single backend was tedious and often affected user experience.
FaberSpa’s existing WordPress website was struggling to keep up with the demands of modern eCommerce. They faced multiple operational and technical roadblocks:
- Limited Platform Compatibility
Their systems were loosely integrated with WordPress and Shopify but lacked seamless data synchronization. - Single-Market Limitation
The website catered solely to the Italian market, making expansion to other regions inefficient and complex. - Difficult Content and Region Management
Handling multiple languages, currencies, and localized content from a single backend was tedious and often affected user experience.
Solution
To resolve these issues and prepare FaberSpa for growth, Unbundl carried out a full digital transformation, with Shopify at the core of the strategy.
✅ Migration from WordPress to Shopify
We moved the entire store to Shopify to offer a faster, cleaner, and more intuitive shopping experience while giving the client greater control over store functionality.
✅ Custom Middleware Development
We built a specialized middleware solution to automatically collect, clean, and sync product data across platforms, ensuring accuracy and reducing manual effort.
✅ Localization & Internationalization
Using Shopify Markets, we enabled effortless region-specific content management. This included multi-language support and the ability to toggle product features based on geolocation (like offering exclusive Italian promotions).
✅ Dynamic Product Pages
Smart dynamic pages were implemented to customize product visibility and features based on user location—enhancing relevance for each shopper.
✅ Centralized Store Management
FaberSpa can now manage all regions, languages, and customer types (B2C and B2B) from a unified backend, significantly reducing operational friction.
To resolve these issues and prepare FaberSpa for growth, Unbundl carried out a full digital transformation, with Shopify at the core of the strategy.
✅ Migration from WordPress to Shopify
We moved the entire store to Shopify to offer a faster, cleaner, and more intuitive shopping experience while giving the client greater control over store functionality.
✅ Custom Middleware Development
We built a specialized middleware solution to automatically collect, clean, and sync product data across platforms, ensuring accuracy and reducing manual effort.
✅ Localization & Internationalization
Using Shopify Markets, we enabled effortless region-specific content management. This included multi-language support and the ability to toggle product features based on geolocation (like offering exclusive Italian promotions).
✅ Dynamic Product Pages
Smart dynamic pages were implemented to customize product visibility and features based on user location—enhancing relevance for each shopper.
✅ Centralized Store Management
FaberSpa can now manage all regions, languages, and customer types (B2C and B2B) from a unified backend, significantly reducing operational friction.
Results
🌟 Enhanced Brand Image & UX
A sleek, modern UI/UX design helped establish trust and professionalism while making navigation simple for both shoppers and business partners.
🌟 Higher Customer Engagement
A more intuitive and frictionless journey led to longer session times and improved conversions.
🌟 Efficient Product Management
The custom middleware ensures that product listings are automatically updated—saving time and reducing human error.
🌟 Global Readiness
With Shopify’s built-in localization tools and region-specific controls, FaberSpa’s online store is now ready to launch in new markets with minimal additional effort.
🌟 Enhanced Brand Image & UX
A sleek, modern UI/UX design helped establish trust and professionalism while making navigation simple for both shoppers and business partners.
🌟 Higher Customer Engagement
A more intuitive and frictionless journey led to longer session times and improved conversions.
🌟 Efficient Product Management
The custom middleware ensures that product listings are automatically updated—saving time and reducing human error.
🌟 Global Readiness
With Shopify’s built-in localization tools and region-specific controls, FaberSpa’s online store is now ready to launch in new markets with minimal additional effort.