Modernization of a popular eLearning platform for medical students preparing for the United States Medical Licensing Examination(USMLE) resulted in 2x sales and 3x increase in user engagement.

The Challenge While the popularity of the platform and its content quality remained high, the user experience (UX) was outdated, leading to a slow and low performance website. As a result, newer players with lower quality content but with a modern UX and functional engagements, were more successful.

Unified Infotech custom-built a robust and highly scalable eLearning solution using cutting-edge technologies, along with a best-in-class user experience. Micro-level competitor analysis was conducted and the new platform’s user interface was integrated with relevant and popular functional elements. A custom interactive video player was built so that students could effortlessly participate in quizzes, answer queries and take notes, all while watching videos. Some of the major functional modules which were introduced in the new system alongside a fresh user interface were: Dashboards Custom playlists Gamification Flashcards Competition with peers Community Analytics

2x Revenue and 3x User Engagement increase after the launch of the new platform, with 99.97% uptime. Universities such as Harvard, NY Medical School and University of Connecticut have registered for direct tie-ups.