Modernizing a Real Estate Platform with Automation, Lead Gen, and Real-Time Property Insights

A Canadian real estate data platform aimed to scale its offerings and improve internal efficiency. Despite offering valuable property insights for consumers and B2B clients, the system faced several technical and operational limitations:

Lack of revenue-generating features for real estate professionals and partners
Manual workflows that burdened the product and marketing teams
Limited automation in the back office and admin tools
Instability in key processes like email notifications and data imports
Fragmented collaboration between the product and development teams
A need to improve the codebase, infrastructure, and delivery process
Outdated user experience on key pages and sections of the website.

A Canadian real estate data platform aimed to scale its offerings and improve internal efficiency. Despite offering valuable property insights for consumers and B2B clients, the system faced several technical and operational limitations:

Lack of revenue-generating features for real estate professionals and partners
Manual workflows that burdened the product and marketing teams
Limited automation in the back office and admin tools
Instability in key processes like email notifications and data imports
Fragmented collaboration between the product and development teams
A need to improve the codebase, infrastructure, and delivery process
Outdated user experience on key pages and sections of the website.

UniRidge provided a team of senior full-stack developers who worked closely with client's product and QA teams. We addressed the platform’s core challenges across multiple technical and product domains:

System Modernization and Bug Resolution
We refactored unstable components, resolved critical bugs, and optimized platform performance to support higher user traffic and faster load times.

Admin Dashboard
The administrative dashboard was extended and enhanced to automate previously manual tasks like viewing performance stats, managing listings, initiating email campaigns, and configuring ad services.

Lead Generation Widget for Real Estate Agents
We developed a paid, embeddable widget for third-party websites that provides users with property data and captures lead contact details. It includes agent notifications and a dedicated dashboard for exporting leads.

Advertising Tools and Analytics
Agents gained the ability to place ads across the HonestDoor site. We added new ad placements and built an analytics module to track impressions and clicks.

Email Notification System Rebuild
The legacy notification tool was rewritten to improve stability, expand content, and speed up delivery. Sending time was reduced from 36 hours to under 2 hours for a 60,000+ user base.

CMA Reports
A self-serve form was created to let users request extended Comparative Market Analysis (CMA) reports, including price history and local market trends.

Data Import and Sync Workflow
To enhance listing coverage, we integrated a third-party solution that unified data from provincial property registries. This allowed rapid scaling without maintaining multiple direct API connections.

Data Aggregation and GraphQL API
We built a powerful data aggregation layer and GraphQL API to support geo-based and filtered queries for internal use and public B2B API subscriptions.

Agile and Delivery Optimization
We introduced Agile Scrum methodology and improved communication flow between dev and product teams. A clear delivery pipeline was established for faster iteration and testing.

Website and UX Enhancements
We redesigned several high-impact pages and sections to enhance user experience. The map search functionality was also expanded with clustering, new filters, and additional property data (rent, sold, etc.).