Aug 02, 2021
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Completed
Bank of Georgia - How to attract more clients to Private Banking through digitalisation?
$100,000+
4-6 months
Georgia
2-5
Service categories
Service Lines
Software Development
IT Services
Domain focus
Banking & Financial Services
Business Services
Subcategories
IT Services
Business Analysis
Challenge
This consulting project answers the question: "How do I use digitalization to increase the number of private banking clients for the Bank of Georgia?"
This consulting project answers the question: "How do I use digitalization to increase the number of private banking clients for the Bank of Georgia?"
Solution
Qualitative and quantitative research of existing and potential customers of the bank.
Collection and analysis of methods used by competitors to solve a similar problem.
Testing MVP solutions on a customer focus group.
Qualitative and quantitative research of existing and potential customers of the bank.
Collection and analysis of methods used by competitors to solve a similar problem.
Testing MVP solutions on a customer focus group.
Results
The bank's compliance digitalization strategy was worked out, marketing materials were prepared to promote the solution.
The bank's compliance digitalization strategy was worked out, marketing materials were prepared to promote the solution.