May 16, 2023
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Service categories
Service Lines
Software Development
Ecommerce
Mobile Development
Web Development
Domain focus
Commerce
Retail and Restaurants
Programming language
CSS
Ruby
TypeScript
Frameworks
Backbone
React Native
Ruby on Rails
CMS solutions
WordPress
Challenge
Freshly is a ready-made meal delivery service focused on providing high-quality, professionally-prepared, healthy food. Trying to catch up with an ever-shifting food model, Freshly needed a reliable partner to professionally execute their new vision
Freshly is a ready-made meal delivery service focused on providing high-quality, professionally-prepared, healthy food. Trying to catch up with an ever-shifting food model, Freshly needed a reliable partner to professionally execute their new vision
Solution
Assistance with development and support of a WordPress-based website now and a single page application later. The latter encompasses delivering a persuasive and highly likely-to-convert interface for the checkout page.
Migration of the SPA to a Rails-based application, which
dramatically increased website loading speed. Ruby on Rails made it possible to create admin forms with a single tag instead of countless lines of code.
Migrated massive amounts of data to a custom PostgreSQL
database, thereby facilitating a smooth transition from one system to another.
Payment systems integration (Stripe, Braintree) and subscribers’ experience optimization.
Assistance with development and support of a WordPress-based website now and a single page application later. The latter encompasses delivering a persuasive and highly likely-to-convert interface for the checkout page.
Migration of the SPA to a Rails-based application, which
dramatically increased website loading speed. Ruby on Rails made it possible to create admin forms with a single tag instead of countless lines of code.
Migrated massive amounts of data to a custom PostgreSQL
database, thereby facilitating a smooth transition from one system to another.
Payment systems integration (Stripe, Braintree) and subscribers’ experience optimization.
Results
No longer limited by their platform, Freshly continued on its successful trajectory, shipping up to one million meals across 48 states every week! And in 2020, they were acquired by global juggernaut Nestle for an astounding $1.5 billion, paving the way for even greater opportunity now and in the future — Vention is happy to be along for the ride, of course.
No longer limited by their platform, Freshly continued on its successful trajectory, shipping up to one million meals across 48 states every week! And in 2020, they were acquired by global juggernaut Nestle for an astounding $1.5 billion, paving the way for even greater opportunity now and in the future — Vention is happy to be along for the ride, of course.