Challenge
Online ads and trackers follow people across every device in a household, and most blockers only cover a single browser or need an app installed on each phone, laptop and TV. The goal for ADnull was to block ads and trackers for an entire home or office at the network level, with no per-device app and no VPN to configure, while staying simple enough for a non-technical user to switch on and cheap enough to run as a low-cost subscription.
Online ads and trackers follow people across every device in a household, and most blockers only cover a single browser or need an app installed on each phone, laptop and TV. The goal for ADnull was to block ads and trackers for an entire home or office at the network level, with no per-device app and no VPN to configure, while staying simple enough for a non-technical user to switch on and cheap enough to run as a low-cost subscription.
Solution
VeViDi's founder designed and shipped ADnull as a hosted DNS-level ad and tracker blocker. You set the DNS once on your router, and every connected device on that network gets ad-free browsing automatically. The product runs on a DNS-over-HTTPS capable resolver with freemium tiers, a subscription billing flow and a self-serve dashboard. It is distributed direct to consumers through TikTok, YouTube and Telegram rather than an app store, which keeps acquisition costs low.
VeViDi's founder designed and shipped ADnull as a hosted DNS-level ad and tracker blocker. You set the DNS once on your router, and every connected device on that network gets ad-free browsing automatically. The product runs on a DNS-over-HTTPS capable resolver with freemium tiers, a subscription billing flow and a self-serve dashboard. It is distributed direct to consumers through TikTok, YouTube and Telegram rather than an app store, which keeps acquisition costs low.
Results
ADnull is live as a consumer subscription product, roughly one to two dollars a month with a free tier, that blocks ads and trackers across an entire network with no app to install. It is proof that VeViDi does not just build software for clients - we design, ship and operate our own product in production, including the DNS infrastructure, the billing and the growth side. For founders, that means the same team advising on your build has carried a real product all the way from idea to paying users.
ADnull is live as a consumer subscription product, roughly one to two dollars a month with a free tier, that blocks ads and trackers across an entire network with no app to install. It is proof that VeViDi does not just build software for clients - we design, ship and operate our own product in production, including the DNS infrastructure, the billing and the growth side. For founders, that means the same team advising on your build has carried a real product all the way from idea to paying users.