Jul 05, 2022
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Service categories
Service Lines
Design
Ecommerce
Web Development
Domain focus
Consumer Products & Services
Programming language
CSS
JavaScript
PHP
CMS solutions
WordPress
Challenge
The challenge for Maverick Charters was to create an appealing site that better showcased and provided ample information about the types of remote fishing experiences they offer. Part of the challenge was creating a site with a custom design to differentiate themselves from competitors who all seemed to use similar site-building templates. Other challenges included improving SEO, integrating FareHarbor booking software, and providing a modern but simple admin experience.
The challenge for Maverick Charters was to create an appealing site that better showcased and provided ample information about the types of remote fishing experiences they offer. Part of the challenge was creating a site with a custom design to differentiate themselves from competitors who all seemed to use similar site-building templates. Other challenges included improving SEO, integrating FareHarbor booking software, and providing a modern but simple admin experience.
Solution
We created a custom design to match Maverick Charters’ brand and unique logo. With an arsenal of high quality boating and fishing pictures provided by Maverick Charters, we created compelling graphics that draw the eye and stimulate the imagination. We also built upon WordPress CMS to create a customized admin, which allows for the custom design to easily be managed with little to no technical experience or knowledge of code.
We created a custom design to match Maverick Charters’ brand and unique logo. With an arsenal of high quality boating and fishing pictures provided by Maverick Charters, we created compelling graphics that draw the eye and stimulate the imagination. We also built upon WordPress CMS to create a customized admin, which allows for the custom design to easily be managed with little to no technical experience or knowledge of code.
Results
Following the launch of their new site, organic traffic has increased exponentially and continues to improve. Additionally, within the week following the launch of the new site, conversions increased for both contact form entries and bookings, which is a result of the UI/UX changes that allow for easy navigation and absorption of information. Like the rest of our clients, we will continue to monitor and improve through data driven decisions and A/B testing. The client and their customers are ecstatic with the results and cannot wait until we launch their online merch store.
Following the launch of their new site, organic traffic has increased exponentially and continues to improve. Additionally, within the week following the launch of the new site, conversions increased for both contact form entries and bookings, which is a result of the UI/UX changes that allow for easy navigation and absorption of information. Like the rest of our clients, we will continue to monitor and improve through data driven decisions and A/B testing. The client and their customers are ecstatic with the results and cannot wait until we launch their online merch store.