Jul 05, 2022
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Samuel Hubbard Shoes

Samuel Hubbard Shoes

2-3 months
United States
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Service categories
Service Lines
Web Development
Domain focus
Consumer Products & Services


While the primary goal was migrating the website — including all customer data, product information, and order histories — from Magento 1 Open Source to Magento 2 Commerce Cloud (Enterprise), Samuel Hubbard Shoe Co. and Vonnda identified the opportunities to make the site more robust, easier to use, and more tailored to their customers. We found ways to efficiently and seamlessly migrate the website — all while building custom integrations and extensions to better suit Samuel Hubbard’s and their customer’s needs.


We made a plan to migrate product info, customer data, and order history from Magento 1 to Magento 2 so that the customer experience wouldn’t be interrupted during the migration. To improve the shopping experience for customers, we built a custom ElasticSearch integration for quick and easy product filtering, and integrated automatic RMA label generation from UPS so customers can easily print shipping labels and return products. To improve site speed and performance, we customized the swatch image selection so the site doesn’t need to reload the product image each time a customer selects a shoe size, color, or width. Finally, we developed a custom extension called Associated Configurable Products for easier, more flexible merchandise management on the back-end.


The custom Magento development and streamlined design create a better web experience for Samuel Hubbard Shoes customers and employees alike. The successful migration from Magento 1 to Magento 2 gives Samuel Hubbard Shoes an easier-to-use, faster ecommerce experience along with more robust and flexible merchandise management.