Wagento Creative LLC
May 16, 2024
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eCommerce Website Redesign for Ocean Tackle International

eCommerce Website Redesign for Ocean Tackle International

4-6 months
United States
Service categories
Service Lines
QA and Testing
Web Development
Domain focus
User Experience
QA and Testing


OTI needed to redesign its existing informational site into a fully functional eCommerce website accessible to both fishermen (B2C) and businesses (B2B) looking to buy top-notch fishing gear. The key challenges included: 1. Transforming the website into an online store for their fishing supplies in preparation for a major trade show in the US, ensuring its launch prior to the event. 2. Ensuring the new site was easy to navigate, search for products, and provided a hassle-free checkout experience. 3. Incorporating features such as a dealer application form, dealer map, B2B login, and dealer pricing.


Wagento BigCommerce Solutions chose BigCommerce to create an immersive and interactive user experience. Key steps included: 1. Modern Store Design: Using conversion and mobile-optimized Page Builder themes, we selected the “Elevation Auto Theme” for brand alignment. 2. Marketing and SEO: Leveraging built-in tools and advanced SEO for visibility and sales. 3. Enhanced User Experience: Focused on navigation, accessibility, and visual appeal. 4. Content Updates: Regular updates for latest offerings and promotions. 5. Integrated Payment System: Connected POS to payment processor for seamless transactions.


Transforming Ocean Tackle International's website into a robust BigCommerce-based eCommerce platform has been a testament to our commitment to excellence. The new site offers B2C and B2B capabilities, including a Dealer Map, New Dealer Application form, and B2B login with Dealer pricing. Results include increased visibility and sales, enhanced user experience, and streamlined operations through POS and payment processor integration. Looking to transform your online business? Connect with us now to learn more.