May 16, 2024
No image
Completed
OptiCat to Magento Integration for Enhanced B2B eCommerce: Horton
$75,000+
more 1 year
United States
6-9
Service categories
Service Lines
Big Data
Design
Ecommerce
Domain focus
Automotive
Subcategories
Big Data
Data Migration
Design
User Experience
Ecommerce
Magento
Challenge
Horton encountered substantial obstacles in transferring product data from OptiCat to Magento, struggling with technical issues and broader data management concerns. They were unable to import 360-degree images for their products, which was essential for providing a comprehensive view of their offerings. The data import task demanded careful attention to integration and management, aiming to develop a user-friendly interface to improve sales team efficiency and accessibility. Additionally, Horton needed to ensure real-time inventory updates and enhance the overall customer experience on their eCommerce platform.
Horton encountered substantial obstacles in transferring product data from OptiCat to Magento, struggling with technical issues and broader data management concerns. They were unable to import 360-degree images for their products, which was essential for providing a comprehensive view of their offerings. The data import task demanded careful attention to integration and management, aiming to develop a user-friendly interface to improve sales team efficiency and accessibility. Additionally, Horton needed to ensure real-time inventory updates and enhance the overall customer experience on their eCommerce platform.
Solution
Wagento utilized Adobe Commerce's B2B functionalities to meet the client's needs. Key steps included:
1. Seamless Data Migration: Using OptiCat’s APIs, we migrated and adapted product data, including 360-degree images, to Adobe Commerce.
2. Synchronization Mechanism: Established a sync between Horton’s ERP and their non-Magento website for inventory updates every 30 minutes via CSV.
3. Enhanced Customer Experience: Enabled users to modify shipping addresses independently from billing information.
4. Innovative Tools: Introduced a part number cross-reference tool for easy product searches.
Wagento utilized Adobe Commerce's B2B functionalities to meet the client's needs. Key steps included:
1. Seamless Data Migration: Using OptiCat’s APIs, we migrated and adapted product data, including 360-degree images, to Adobe Commerce.
2. Synchronization Mechanism: Established a sync between Horton’s ERP and their non-Magento website for inventory updates every 30 minutes via CSV.
3. Enhanced Customer Experience: Enabled users to modify shipping addresses independently from billing information.
4. Innovative Tools: Introduced a part number cross-reference tool for easy product searches.
Results
Wagento leveraged Adobe Commerce for Horton's B2B needs. Key achievements:
1. Improved Data Management: Integrated OptiCat with Magento for accurate product data, including 360-degree images.
2. Enhanced User Experience: Introduced a user-friendly interface, shipping address modifications, and a part number cross-reference tool.
3. Operational Efficiency: Real-time inventory updates and BOPIS features streamlined operations.
4. Adobe Commerce not only handles transactions but also enhances customer interactions with integrated SEO and mobile optimization, driving revenue growth.
Wagento leveraged Adobe Commerce for Horton's B2B needs. Key achievements:
1. Improved Data Management: Integrated OptiCat with Magento for accurate product data, including 360-degree images.
2. Enhanced User Experience: Introduced a user-friendly interface, shipping address modifications, and a part number cross-reference tool.
3. Operational Efficiency: Real-time inventory updates and BOPIS features streamlined operations.
4. Adobe Commerce not only handles transactions but also enhances customer interactions with integrated SEO and mobile optimization, driving revenue growth.