May 25, 2025
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Ongoing
Better AI – Multi-Service AI Mobile App
$5,000+
4-6 months
United States
10+
Service categories
Service Lines
Design
Domain focus
Business Services
Subcategories
Design
User Experience
Challenge
- 55% of users missed critical AI alerts like flight changes or booking updates
- 42% found the interface cluttered, confusing, or unresponsive
- Users weren’t sticking around long enough to discover the app’s value
- Inconsistent mobile responsiveness across devices
- Overcrowded screens with too many features competing for attention
- 55% of users missed critical AI alerts like flight changes or booking updates
- 42% found the interface cluttered, confusing, or unresponsive
- Users weren’t sticking around long enough to discover the app’s value
- Inconsistent mobile responsiveness across devices
- Overcrowded screens with too many features competing for attention
Solution
We simplified the experience, without removing its power:
- Customizable alert settings based on user priorities
- A unified homepage with scrollable quick actions
- A new minimalist visual direction to remove friction
- Smart AI interactions with clear call-to-actions and fallback guidance
We simplified the experience, without removing its power:
- Customizable alert settings based on user priorities
- A unified homepage with scrollable quick actions
- A new minimalist visual direction to remove friction
- Smart AI interactions with clear call-to-actions and fallback guidance
Results
- 40% increase in completed actions per session
- +60% boost in push notification interactions
- 35% drop in bounce rate
- 25% faster task completion
- 50% increase in feature engagement
- rise in daily active users
- lift in user retention after 7 days
- 40% increase in completed actions per session
- +60% boost in push notification interactions
- 35% drop in bounce rate
- 25% faster task completion
- 50% increase in feature engagement
- rise in daily active users
- lift in user retention after 7 days