Mar 29, 2023
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Service categories
Service Lines
Design
Domain focus
Commerce
Subcategories
Design
Graphic Design
Challenge
Client's pitch deck challenges:
1. Text-heavy slides and outdated feel. Both the presentation of the content and the visuals used had an outdated feel, which didn’t help to create the much-needed impression of a successful, consumer-focused company.
2. Lack of a clear, connected narrative. While fairly informative, the deck did not excite the investors, who struggled to understand why and how the company will lead the category going forward.
3. Massive gaps in the storyline. The deck lacked vital information about the competition, the company’s positioning, and its future go-to-market plans.
Client's pitch deck challenges:
1. Text-heavy slides and outdated feel. Both the presentation of the content and the visuals used had an outdated feel, which didn’t help to create the much-needed impression of a successful, consumer-focused company.
2. Lack of a clear, connected narrative. While fairly informative, the deck did not excite the investors, who struggled to understand why and how the company will lead the category going forward.
3. Massive gaps in the storyline. The deck lacked vital information about the competition, the company’s positioning, and its future go-to-market plans.
Solution
How we helped
1. Building a coherent, clear, and attractive investment story: re-building the narrative from scratch with a more intuitive, investment-focused flow
2. Filling the gaps in positioning and strategy: researching the competition, including existing competitors’ positioning, strategies, customer focus, and capabilities
3. Creating outstanding design to support the narrative: completely re-building the look & feel of the brand; creating new brand assets and materials
How we helped
1. Building a coherent, clear, and attractive investment story: re-building the narrative from scratch with a more intuitive, investment-focused flow
2. Filling the gaps in positioning and strategy: researching the competition, including existing competitors’ positioning, strategies, customer focus, and capabilities
3. Creating outstanding design to support the narrative: completely re-building the look & feel of the brand; creating new brand assets and materials
Results
Within two weeks, we managed to completely turn around the boring, text-heavy banking slide deck into an impactful, attractive presentation that clearly explained why the company is positioned to be a future leader in the space.
Company raised $12M in Seed Funding from Tier-I US investors. Also they got outstanding feedback for the deck created from investors, with deck itself featured in Business Insider
Within two weeks, we managed to completely turn around the boring, text-heavy banking slide deck into an impactful, attractive presentation that clearly explained why the company is positioned to be a future leader in the space.
Company raised $12M in Seed Funding from Tier-I US investors. Also they got outstanding feedback for the deck created from investors, with deck itself featured in Business Insider
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