Mar 18, 2021
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Completed

Lead Generation Enterprise Website

$25,000+
4-6 months
United States, Chicago
10+
view project
Service categories
Service type
Custom Software Development
Web Development
Business Analysis
Domain focus
Business Services
Technology
Solution type
Websites & Landings
Programming language
CSS
HTML
PHP
Frameworks
Other
CMS solutions
WordPress

Challenge

Optimized Solutions was looking a execute a strategic zoom in its business focus to 4 key areas of digital transformation, cybersecurity, SAP Suite with a focus on SAP S/4 HANA, and cloud managed services solutions. They were looking to build top of mind brand awareness and an affirmative bias for their brand by aligning their company positioning to reestablish their SAP & Salesforce practice areas as well as reflect their growing business share in areas of Cloud migration, Artificial Intelligence (AI/ML/RPA), cloud application services, web services, and hosting services.

Solution

To simplify their existing and disparate brand positioning and make it more focused to build mindshare, we created a message house and business positioning to anchor the brand, created trust building proof points, including blogs, white-papers, and case studies, added compelling lead generation practices and built them a shiny new, website to tell their compelling stories to the target audience.

Results

Message House & Brand Positioning + Visual Brand Identity Development Lead Generation & Though Leadership Content (White Papers, Surveys, Success Stories) Website and Custom Applications to Encourage Conversions & A Desire to Engage Website content, animation, graphics
Message House & Brand Positioning + Visual Brand Identity Development Lead Generation & Though Leadership Content (White Papers, Surveys, Success Stories) Website and Custom Applications to Encourage Conversions & A Desire to Engage Website content, animation, graphics
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