Lead Generation Enterprise Website

Optimized Solutions was looking a execute a strategic zoom in its business focus to 4 key areas of digital transformation, cybersecurity, SAP Suite with a focus on SAP S/4 HANA, and cloud managed services solutions. They were looking to build top of mind brand awareness and an affirmative bias for their brand by aligning their company positioning to reestablish their SAP & Salesforce practice areas as well as reflect their growing business share in areas of Cloud migration, Artificial Intelligence (AI/ML/RPA), cloud application services, web services, and hosting services.

To simplify their existing and disparate brand positioning and make it more focused to build mindshare, we created a message house and business positioning to anchor the brand, created trust building proof points, including blogs, white-papers, and case studies, added compelling lead generation practices and built them a shiny new, website to tell their compelling stories to the target audience.

Message House & Brand Positioning + Visual Brand Identity Development Lead Generation & Though Leadership Content (White Papers, Surveys, Success Stories) Website and Custom Applications to Encourage Conversions & A Desire to Engage Website content, animation, graphics