Jun 02, 2023
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Service categories
Service Lines
Big Data
Cloud Consulting
Domain focus
Advertising & Marketing
Subcategories
Big Data
Data Analytics
Data Visualization
Marketing Analytics
Cloud Consulting
SaaS
Challenge
Given the CAGR of 14.8% with low competitiveness and high demand, we conducted research to develop a product for end to end customer journey analytics that could compete with Roistat and OWOX. With its help, users will be able to analyze conversion channels separately and the level of demand for each of them for efficient distribution of costs.
To provide the users with the ability to view reports based on Google Analytics data without a connected email account, we allowed them to create a single service account in our custom solution.
In addition, thanks to our product, users will be able to share and configure access to analytics for their team directly in the marketing platform settings.
Given the CAGR of 14.8% with low competitiveness and high demand, we conducted research to develop a product for end to end customer journey analytics that could compete with Roistat and OWOX. With its help, users will be able to analyze conversion channels separately and the level of demand for each of them for efficient distribution of costs.
To provide the users with the ability to view reports based on Google Analytics data without a connected email account, we allowed them to create a single service account in our custom solution.
In addition, thanks to our product, users will be able to share and configure access to analytics for their team directly in the marketing platform settings.
Solution
For efficient planning of a set of features and market positioning of our product, we targeted its potential users by developing unique client profiles.
As a result, we received such categories of users as:
- small and medium-sized businesses;
- advertising agencies;
- individual marketing experts.
The main geographical shares of the market belong to the following countries:
- USA - 38.5%;
- Great Britain - 11.8%;
- India - 5.6%;
- France - 3.81%;
- Canada - 3.26%;
- other countries – 40.5%.
Finally, we analyzed the price offer and were able to determine the optimal cost for our analytics driven end-to-end solution.
For efficient planning of a set of features and market positioning of our product, we targeted its potential users by developing unique client profiles.
As a result, we received such categories of users as:
- small and medium-sized businesses;
- advertising agencies;
- individual marketing experts.
The main geographical shares of the market belong to the following countries:
- USA - 38.5%;
- Great Britain - 11.8%;
- India - 5.6%;
- France - 3.81%;
- Canada - 3.26%;
- other countries – 40.5%.
Finally, we analyzed the price offer and were able to determine the optimal cost for our analytics driven end-to-end solution.
Results
At the moment, we are working on creating an MVP. For this phase of custom development, we have the following functionality planned:
- differentiation of access permissions by types of users: for the administrator and for managers with access to individual analytics and reports;
- admin panel with reports from Google Analytics (web and mobile);
- integration with Google Analytics for reporting on advertising, audience, and conversions;
- integration with AMO CRM.
In the future, to create a comprehensive solution that covers all aspects of digital marketing, we will enrich this solution with additional features, such as analytics for social media channels, analytics for affiliate programs, etc.
At the moment, we are working on creating an MVP. For this phase of custom development, we have the following functionality planned:
- differentiation of access permissions by types of users: for the administrator and for managers with access to individual analytics and reports;
- admin panel with reports from Google Analytics (web and mobile);
- integration with Google Analytics for reporting on advertising, audience, and conversions;
- integration with AMO CRM.
In the future, to create a comprehensive solution that covers all aspects of digital marketing, we will enrich this solution with additional features, such as analytics for social media channels, analytics for affiliate programs, etc.
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