Challenge
Crown Furniture had a strong reputation for premium commercial furniture, but their website didn’t reflect that. The design felt dated, the site was slow to load, and it didn’t work well on mobile.
The backend was clunky, making it hard for their marketing team to update content or run campaigns quickly. Overall, the experience didn’t match the quality of their products and it was holding them back from better engagement and conversions.
Key Issues
- Website design didn’t align with their premium brand
- Slow load times and poor mobile performance
- Backend was difficult to manage
- Low engagement due to weak UX and content presentation
Crown Furniture had a strong reputation for premium commercial furniture, but their website didn’t reflect that. The design felt dated, the site was slow to load, and it didn’t work well on mobile.
The backend was clunky, making it hard for their marketing team to update content or run campaigns quickly. Overall, the experience didn’t match the quality of their products and it was holding them back from better engagement and conversions.
Key Issues
- Website design didn’t align with their premium brand
- Slow load times and poor mobile performance
- Backend was difficult to manage
- Low engagement due to weak UX and content presentation
Solution
We worked closely with Crown Furniture to rebuild their website from the ground up with a strong focus on performance, design, and usability.
1. Conversion-Focused Website Rebuild
- Partnered with branding experts to align the site with their identity
- Created custom UI/UX mockups for a modern, elegant look
- Simplified navigation and added a search function
- Introduced a ‘moodboard’ tool and product videos to support design inspiration and drive interaction
2. Enhanced Speed & Usability
- Rebuilt the backend for easier content management
- Optimised performance across all devices
- Achieved 88/100 on mobile and 99/100 on desktop for Google PageSpeed
3. Ongoing Support & Growth
- Implemented a tailored Website Care Plan for stability and security
- Provided ongoing support for marketing updates and new campaigns
We worked closely with Crown Furniture to rebuild their website from the ground up with a strong focus on performance, design, and usability.
1. Conversion-Focused Website Rebuild
- Partnered with branding experts to align the site with their identity
- Created custom UI/UX mockups for a modern, elegant look
- Simplified navigation and added a search function
- Introduced a ‘moodboard’ tool and product videos to support design inspiration and drive interaction
2. Enhanced Speed & Usability
- Rebuilt the backend for easier content management
- Optimised performance across all devices
- Achieved 88/100 on mobile and 99/100 on desktop for Google PageSpeed
3. Ongoing Support & Growth
- Implemented a tailored Website Care Plan for stability and security
- Provided ongoing support for marketing updates and new campaigns
Results
- 49% increase in overall traffic
- 21% growth in new users
- 145% boost in user engagement
- Mobile speed jumped from 15 → 88; desktop from 48 → 99
Crown Furniture now has a fast, modern, and easy-to-manage website that matches the quality of their products. With better speed, cleaner UX, and a more flexible backend, their team is empowered to drive campaigns and grow their presence online without compromise.
- 49% increase in overall traffic
- 21% growth in new users
- 145% boost in user engagement
- Mobile speed jumped from 15 → 88; desktop from 48 → 99
Crown Furniture now has a fast, modern, and easy-to-manage website that matches the quality of their products. With better speed, cleaner UX, and a more flexible backend, their team is empowered to drive campaigns and grow their presence online without compromise.
