Challenge
TNA is a global leader in food processing and packaging, recognised for its innovation and commitment to sustainability. Founded by industry veterans Alf and Nadia Taylor, the company supports manufacturers worldwide in improving operational efficiency. While their physical operations were world-class, their digital platform wasn’t keeping up. The website was creating friction across teams, slowing down marketing, and impacting performance.
Key Challenges
- Technical delays were holding back campaign launches and day-to-day execution
- There was no dependable digital partner who could anticipate needs and move quickly
- A disconnect between the marketing strategy and its digital delivery was limiting effectiveness
- Slow site speeds were affecting user experience and hurting search visibility
TNA is a global leader in food processing and packaging, recognised for its innovation and commitment to sustainability. Founded by industry veterans Alf and Nadia Taylor, the company supports manufacturers worldwide in improving operational efficiency. While their physical operations were world-class, their digital platform wasn’t keeping up. The website was creating friction across teams, slowing down marketing, and impacting performance.
Key Challenges
- Technical delays were holding back campaign launches and day-to-day execution
- There was no dependable digital partner who could anticipate needs and move quickly
- A disconnect between the marketing strategy and its digital delivery was limiting effectiveness
- Slow site speeds were affecting user experience and hurting search visibility
Solution
We partnered with TNA as a proactive digital team, identifying and removing bottlenecks from both the front and back end of their website.
1. Quick Wins to Establish Trust
Our first priority was resolving a key WordPress issue that was breaking site functionality. This immediate fix gave the TNA team confidence in our ability to step in and deliver.
2. Performance and Workflow Optimisation
- Optimised global load times, increasing mobile performance from 45 to 96
- Improved desktop speed from 63 to 98
- Streamlined backend processes to make content updates faster and more efficient
- Aligned tech and marketing teams for better collaboration and execution
3. Ongoing Support and Scalability
- We delivered a stable, flexible platform that empowers TNA to work at speed.
- Enabled quicker campaign rollouts without reliance on developers
- Reduced delays in publishing content and launching updates
- Created a scalable, secure infrastructure built to handle global demand
We partnered with TNA as a proactive digital team, identifying and removing bottlenecks from both the front and back end of their website.
1. Quick Wins to Establish Trust
Our first priority was resolving a key WordPress issue that was breaking site functionality. This immediate fix gave the TNA team confidence in our ability to step in and deliver.
2. Performance and Workflow Optimisation
- Optimised global load times, increasing mobile performance from 45 to 96
- Improved desktop speed from 63 to 98
- Streamlined backend processes to make content updates faster and more efficient
- Aligned tech and marketing teams for better collaboration and execution
3. Ongoing Support and Scalability
- We delivered a stable, flexible platform that empowers TNA to work at speed.
- Enabled quicker campaign rollouts without reliance on developers
- Reduced delays in publishing content and launching updates
- Created a scalable, secure infrastructure built to handle global demand
Results
- Mobile speed improved from 45 to 96
- Desktop performance score increased from 63 to 98
- Faster, smoother execution of marketing campaigns
- A future-ready digital platform that supports TNA’s global reach and ambitions
TNA now operates on a digital foundation that matches the strength of their physical operations. The website is no longer a bottleneck, it’s a powerful tool for growth, marketing, and global impact.
- Mobile speed improved from 45 to 96
- Desktop performance score increased from 63 to 98
- Faster, smoother execution of marketing campaigns
- A future-ready digital platform that supports TNA’s global reach and ambitions
TNA now operates on a digital foundation that matches the strength of their physical operations. The website is no longer a bottleneck, it’s a powerful tool for growth, marketing, and global impact.
