Aug 01, 2023
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NDA: SEO Performance Dashboard
Completed

NDA: SEO Performance Dashboard

$25,000+
2-3 months
United States
1
Service categories
Service Lines
Web Development
Domain focus
Legal
CMS solutions
Drupal

Challenge

There are cases when a release can cause minor issues, such as JavaScript errors, wrong ads display and more. These issues can quickly affect search engines algorithms and the number of users visiting the website. Our task for a company under NDA was to develop a tool to help us find and solve these issues as quickly as possible.

Solution

We came up with a dashboard that would show the most important SEO metrics. The idea is to be able to know whether the site performs as planned. Given predefined / planned metrics for the site, such as pageviews, sessions, conversions, which is taken primarily from Google Analytics, and the set of site sections, managers are able to see if overall site or just a specific section satisfies, exceeds or does not match the planned values within the selected period of time. The reports are also accessible from a newsletter and the data can be taken not only from Google Analytics, but also from other either outer or inner sources.

Results

Having this dashboard helps to solve the problems of conversion and SEO stabilization. In fact, client's SEO indicators has been growing up since then as they now have access to the reports they need.
Having this dashboard helps to solve the problems of conversion and SEO stabilization. In fact, client's SEO indicators has been growing up since then as they now have access to the reports they need.