Mar 10, 2021
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Cutting infrastructure costs by 20x times for a programmatic ad marketplace with 1B audience reach

more 1 year
United Kingdom, London
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Service categories
Service type
Custom Software Development
IT Consulting
Business Analysis
Domain focus
Advertising & Marketing
Business Services
Solution type
Business Software
Enterprise Software
Programming language


PowerLinks was looking to significantly cut infrastructure costs of their DSP and overcome solution limitations. They had developed a DSP for native and in-content advertising. But over the years, their monthly infrastructure costs grew exponentially and amounted to $200k per month. Overall the company spent close to $3.5M in two years on infrastructure alone. Additionally, PowerLinks couldn’t onboard new clients due to solution limitations thus their business couldn’t grow.


Xenoss’ approach was to conduct a meticulous technical audit, completely overhaul the solution, and optimize the infrastructure. The Xenoss team analyzed the solution to identify problem areas. The audit revealed that the architecture was poorly optimized with an unsuitable tech stack. Xenoss chose a better tech stack and completely redeveloped the solution while preserving all the initial functionality. The redevelopment decreased server instances and made the architecture high-load tolerant thus lowering infrastructure costs. Xenoss also built a cloud-neutral architecture to remove PowerLinks dependency on expensive Amazon Cloud Services.


After Xenoss’ involvement, PowerLinks infrastructure costs dropped to $8k-10k per month from the previous $200k/month spend. With the properly built architecture, we decreased the number of servers required from 450 to just 10. The volume of inbound traffic went from 20 to 80 QPS with the possibility of scaling up to 1 million QPS.