Apr 25, 2023
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Completed
Web AR Experience for the Launch of Luxury Flagship Car in Middle East
$25,000+
7-12 months
United States, North America
6-9
Service categories
Service Lines
AR & VR
Domain focus
Automotive
Challenge
Infiniti Middle East was about to launch its new flagship model – QX55 in the Middle East Market, together with OMD, their Media partner, Infiniti was looking for innovative ways to enable product visualization by an audience that is frictionless and drives engagement.
Infiniti Middle East was about to launch its new flagship model – QX55 in the Middle East Market, together with OMD, their Media partner, Infiniti was looking for innovative ways to enable product visualization by an audience that is frictionless and drives engagement.
Solution
As part of the requirement, XR Labs built a powerful WebAR experience based on the Industry leading 8th Wall Platform that enables an end to end product visualization and feature discovery.
The experience allowed users to virtually place the car in their own space and explore its features. The experience was directly accessible on mobile browsers and did not require download of any specific mobile app.
Some of the key features of the experience was
Multi-Touch Gestures
Web based Augmented Reality Experience
Product and Color Configurator
USP Information Panel
Google Analytics Integration with the 8th Wall Experience.
As part of the requirement, XR Labs built a powerful WebAR experience based on the Industry leading 8th Wall Platform that enables an end to end product visualization and feature discovery.
The experience allowed users to virtually place the car in their own space and explore its features. The experience was directly accessible on mobile browsers and did not require download of any specific mobile app.
Some of the key features of the experience was
Multi-Touch Gestures
Web based Augmented Reality Experience
Product and Color Configurator
USP Information Panel
Google Analytics Integration with the 8th Wall Experience.
Results
As part of the requirement, XR Labs built a powerful WebAR experience based on the Industry leading 8th Wall Platform that enables an end to end product visualization and feature discovery.
The experience allowed users to virtually place the car in their own space and explore its features. The experience was directly accessible on mobile browsers and did not require download of any specific mobile app.
The key results:
40% increase in the website footfall
20% increase in showroom footfall
45% increase in google searches of products included in the visualizer
As part of the requirement, XR Labs built a powerful WebAR experience based on the Industry leading 8th Wall Platform that enables an end to end product visualization and feature discovery.
The experience allowed users to virtually place the car in their own space and explore its features. The experience was directly accessible on mobile browsers and did not require download of any specific mobile app.
The key results:
40% increase in the website footfall
20% increase in showroom footfall
45% increase in google searches of products included in the visualizer
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