The Chivas Experience
Challenge
Chivas Regal is the world’s first luxury blended whisky owned by Pernod Ricard. We teamed up with them to design a new platform to capture customer attention and motivate brand engagement through an immersive digital experience.
Chivas Regal was looking for a tech partner to "craft" a digitally immersive experience to capture customer attention and motivate brand engagement by applying specific techniques such as game mechanics found in behavioral science.
Chivas Regal is the world’s first luxury blended whisky owned by Pernod Ricard. We teamed up with them to design a new platform to capture customer attention and motivate brand engagement through an immersive digital experience.
Chivas Regal was looking for a tech partner to "craft" a digitally immersive experience to capture customer attention and motivate brand engagement by applying specific techniques such as game mechanics found in behavioral science.
Solution
A gamified experience
To make the experience more memorable, we designed a web app based on delivering a gamification experience and educational content that leads the user through different rooms, each designed to reveal to the guests the secrets of the exclusive Chivas Regal flavors and blends.
Engagement strategy by learning
The main goals of this gamification branded environment were to enhanced certain abilities, introduce objectives that give learning a purpose, support behavior change, and socialize. All this achieved in a fun way to gain engagement with the Chivas audience.
Zarego became a main actor and finally took over discovery process, full management, development, cloud architecture & infrastructure deployment.
Working for over 6 months, today more and more active users are using this wonderfull whisky experience.
A gamified experience
To make the experience more memorable, we designed a web app based on delivering a gamification experience and educational content that leads the user through different rooms, each designed to reveal to the guests the secrets of the exclusive Chivas Regal flavors and blends.
Engagement strategy by learning
The main goals of this gamification branded environment were to enhanced certain abilities, introduce objectives that give learning a purpose, support behavior change, and socialize. All this achieved in a fun way to gain engagement with the Chivas audience.
Zarego became a main actor and finally took over discovery process, full management, development, cloud architecture & infrastructure deployment.
Working for over 6 months, today more and more active users are using this wonderfull whisky experience.
Results
The app exceeded expectations, driving high levels of user engagement and retention. Users were not only drawn in by the fun and interactive experience but also showed a deepened interest in whisky blends. The gamified approach led to a significant increase in learning outcomes, with many users eagerly working towards becoming 'Master Blenders,' resulting in a community that was both educated and highly engaged.
Global Sales Growth +17%
Regional Sales Position 2nd
Latin American Growth +34%
The app exceeded expectations, driving high levels of user engagement and retention. Users were not only drawn in by the fun and interactive experience but also showed a deepened interest in whisky blends. The gamified approach led to a significant increase in learning outcomes, with many users eagerly working towards becoming 'Master Blenders,' resulting in a community that was both educated and highly engaged.
Global Sales Growth +17%
Regional Sales Position 2nd
Latin American Growth +34%
