zen8labs
Jul 19, 2023
No image
Ongoing
Vinmec International Hospital website and app
$100,000+
more 1 year
Vietnam
10+
Service categories
Service Lines
Software Development
IT Services
Mobile Development
Web Development
Domain focus
Healthcare
Subcategories
Software Development
Business Software
IT Services
App Management & Support
Challenge
- Vinmec has a rough idea, but they were open for good consultancy - which means the requirements aren't concrete
- Vinmec aims to breakthrough in short-term
- The existing system is very closed. That's difficult to integrate with others
- Data privacy is crucial and always on top priority. However, the service needs to be ready at any touchpoint with customers
- The transformation strategy needs to be clear, but the plan needs to be flexible due to other factors
- Vinmec has a rough idea, but they were open for good consultancy - which means the requirements aren't concrete
- Vinmec aims to breakthrough in short-term
- The existing system is very closed. That's difficult to integrate with others
- Data privacy is crucial and always on top priority. However, the service needs to be ready at any touchpoint with customers
- The transformation strategy needs to be clear, but the plan needs to be flexible due to other factors
Solution
- Build a clear customer journey and structure digital services with Vinmec's mission at each touchpoint throughout the entire journey
- Redesign the website to increase conversion rate and develop an SEO strategy to open a sale funnel
- Build the MyVinmec app to engage customers, as well as open up another sale channel with useful tools such as Ask a Doctor, Pregnant, Family records...
- Build an eco-system with other services like songkhoe, doctor referral which are integrated into a single platform
- Build a clear customer journey and structure digital services with Vinmec's mission at each touchpoint throughout the entire journey
- Redesign the website to increase conversion rate and develop an SEO strategy to open a sale funnel
- Build the MyVinmec app to engage customers, as well as open up another sale channel with useful tools such as Ask a Doctor, Pregnant, Family records...
- Build an eco-system with other services like songkhoe, doctor referral which are integrated into a single platform
Results
- Website was growing 30% YoY, is in top 50 highest traffic sites in Vietnam, #1 in Healthcare category; becomes a big sales channel of Vinmec
- MyVinmec is a super app being used by hundreds thousands of people, 4.9-4.9 rating stars on both AppStore and Google Play
- Other products like songkhoe, doctor referrals, are loved by thousands people and bring big revenue
- Open up business opportunities like telehealth, referrals
Winning points:
- User-centric strategy
- Excellent product design
- Excellent technical hands-on
- Website was growing 30% YoY, is in top 50 highest traffic sites in Vietnam, #1 in Healthcare category; becomes a big sales channel of Vinmec
- MyVinmec is a super app being used by hundreds thousands of people, 4.9-4.9 rating stars on both AppStore and Google Play
- Other products like songkhoe, doctor referrals, are loved by thousands people and bring big revenue
- Open up business opportunities like telehealth, referrals
Winning points:
- User-centric strategy
- Excellent product design
- Excellent technical hands-on