Mar 11, 2021
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Service categories
Service Lines
Ecommerce
IT Services
Web Development
Domain focus
Travel & Hospitality
Programming language
PHP
CMS solutions
Drupal
Challenge
Topdeck Travel is more than just a tour operator. They are travel-enthusiasts who craft amazing trips to far off destinations for people aged 18 to 39. Topdeck offers 330 different tours in 65 countries providing adventurous minded travellers with the opportunity to discovery amazing new experiences.
Topdeck Travel selected Zoocha as their digital partner to create a website that could bring their proposition to life and enable travellers to be inspired and to book their holidays.
The objectives included:
- increasing online sales, reducing reliance on 3rd party travel agents
- implementation of Single Sign On (SSO) across historical websites, apps and the new website
- creation of a digital platform that could be used for sister brands
Topdeck Travel is more than just a tour operator. They are travel-enthusiasts who craft amazing trips to far off destinations for people aged 18 to 39. Topdeck offers 330 different tours in 65 countries providing adventurous minded travellers with the opportunity to discovery amazing new experiences.
Topdeck Travel selected Zoocha as their digital partner to create a website that could bring their proposition to life and enable travellers to be inspired and to book their holidays.
The objectives included:
- increasing online sales, reducing reliance on 3rd party travel agents
- implementation of Single Sign On (SSO) across historical websites, apps and the new website
- creation of a digital platform that could be used for sister brands
Solution
Drupal was chosen as the digital experience platform for this project because of its ability to:
1. Integrate with their back office systems
2. Deliver multiple websites from the same codebase
3. Provide a scalable and future proof platform
This involved:
- delivering a customer focused, intuitive website that would delight users and increase conversion rate
- re-architecting the entire commerce flow using Drupal 8 and Drupal Commerce
- re-factoring integration with 3rd party product and order management system
- delivering a consumer facing proposition for the first time for sister brands Back Roads Touring and Blue Roads Touring.
Drupal was chosen as the digital experience platform for this project because of its ability to:
1. Integrate with their back office systems
2. Deliver multiple websites from the same codebase
3. Provide a scalable and future proof platform
This involved:
- delivering a customer focused, intuitive website that would delight users and increase conversion rate
- re-architecting the entire commerce flow using Drupal 8 and Drupal Commerce
- re-factoring integration with 3rd party product and order management system
- delivering a consumer facing proposition for the first time for sister brands Back Roads Touring and Blue Roads Touring.
Results
- Improved site performance, reducing page load speeds
- Increased consumer conversion rate
- Launch of Blue Roads and Back Roads, generating incremental sales
- Improved site performance, reducing page load speeds
- Increased consumer conversion rate
- Launch of Blue Roads and Back Roads, generating incremental sales