Canny is a product feedback management tool designed to help software companies and product teams systematically capture and manage user feedback. It provides a centralized portal where customers can submit feature requests, vote on existing ideas, and follow the status of requests. Product managers can use Canny to organize feedback by segment, link it to internal roadmap items, and communicate updates back to users through changelog posts. The platform supports feedback collection from multiple sources, including direct user submissions, integrations with support and sales tools, and AI-assisted feedback capture. Canny also offers roadmap planning features that allow teams to prioritize based on vote counts, revenue impact, or custom scoring. Automated status updates notify users when their requested features move through development stages. The tool is primarily aimed at B2B SaaS companies looking to close the feedback loop between customers and product development teams.
Target audience and deployment
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
- API
Key features
Use cases
- Collect and centralize customer feature requests
- Prioritize product roadmap based on user votes
- Communicate product updates via changelog
- Automate feedback status notifications
- Capture feedback from sales and support conversations
- Segment and analyze feedback by customer type
Best for
- Product managers who need to prioritize features based on structured customer feedback
- SaaS teams who need to close the feedback loop with customers through automated status updates
- Startup founders who need a lightweight system to track and act on early user requests
- Customer success managers who need to log and escalate product feedback from support interactions
Integrations
Automation platforms
Zapier
Communication
Slack, Microsoft Teams
CRM & sales
Salesforce, HubSpot
Project management
Jira, Linear, Azure DevOps, Asana
Developer
GitHub
Customer support
Intercom, Zendesk