RealEye.io is an online eye tracking platform that uses participants' standard webcams to capture gaze data, eliminating the need for dedicated eye tracking hardware. Researchers can design and launch remote studies involving heatmaps, gaze replays, areas of interest analysis, and attention metrics across images, videos, websites, and other stimuli. The platform supports unmoderated remote studies, allowing researchers to recruit participants globally and collect behavioral data at scale. It is used across market research, UX research, academic research, and advertising testing. Studies can be shared via a link, and participants complete them in their own environment using any webcam-equipped device. RealEye.io provides aggregated attention heatmaps, gaze path visualizations, and quantitative metrics such as fixation counts and time-to-first-fixation. The platform is designed to make eye tracking accessible to teams without laboratory infrastructure, offering a self-service interface for study creation, participant management, and results analysis.
Target audience and deployment
- Solo / Freelancer
- Startup
- SMB
- Mid-market
- Enterprise
- Cloud
Key features
Use cases
- Conduct remote eye tracking studies
- Analyze attention with heatmaps
- Test advertising and marketing materials
- Perform UX and usability research
- Run academic and scientific research
- Evaluate video content engagement
Best for
- UX researchers who need to understand visual attention patterns without lab-based eye tracking equipment
- Market researchers who need to test consumer attention to packaging, ads, or shelf layouts remotely
- Academic researchers who need scalable gaze data collection from geographically distributed participants
- Product teams who need to validate interface designs using behavioral attention data