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Salesforce Platform (also known as Agentforce 360 Platform) is a cloud-based application development and automation platform from Salesforce. It provides tools for building custom business applications using low-code, no-code, and full-code approaches on top of the Salesforce ecosystem. The platform includes capabilities for workflow automation, AI-powered agent creation, data integration, and app deployment across web and mobile. It leverages Salesforce's metadata-driven architecture, allowing developers and administrators to extend CRM functionality or build entirely new applications. The platform supports integration with a wide range of enterprise systems and third-party services through APIs and pre-built connectors. It is designed to serve organizations of varying sizes, from small businesses to large enterprises, that want to digitize processes, automate operations, or build customer-facing and internal applications without maintaining separate infrastructure. Features such as Apex (a proprietary programming language), Lightning components, Flow automation, and Einstein AI are central to the platform's capabilities.

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Target audience and deployment

  • SMB
  • Mid-market
  • Enterprise
  • Cloud
  • API

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Key features

Low-code app builderFlow automationApex programming languageLightning componentsEinstein AI integrationAgentforce AI agentsMobile app developmentAPI and integration frameworkMetadata-driven architectureRole-based access controlAppExchange marketplaceAnalytics and reporting

Use cases

  • Build custom business applications
  • Automate business workflows
  • Deploy AI agents for customer and employee interactions
  • Integrate enterprise systems and data sources
  • Extend CRM functionality with custom logic

Best for

  • Enterprise IT teams who need to build and deploy custom business applications at scale
  • Salesforce administrators who need to automate complex workflows without extensive coding
  • Developers who need to extend CRM capabilities with custom integrations and logic
  • Mid-market businesses who need a unified platform for app development and AI automation

Integrations

Automation platforms

MuleSoft

Communication

Slack

CRM & sales

Salesforce Sales Cloud, Salesforce Service Cloud

Developer

Heroku

AI models included

Einstein AI

Analytics & BI

Tableau

Marketing

Salesforce Marketing Cloud

Other

AppExchange